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The Story of Hyrv

Hyrv banner

 

Tallin-based jewelry brand, collecting its inspiration from nature’s pure lines and having a contemporary fresh take on jewel crafting.

 

The start

JF started working with Hyrv spring 2018. We met in our common love for simple, elegant and classic design that lives on forever (and is even handed down through generations), and of course in our common denominator; sustainable and well thought through processes.

Since then we’ve seen Hyrv grow and gaining new followers. They are consistent in the way they build their universe, and we couldn’t be more proud to work with designer Kateryna and her team.

 

Design process

All of Hyrvs collections are made in their studio in Harjumaa, Tallin, Estonia. The team uses a combination of handcraft and 3D printing, but also do customization and special customer-collaborations.

The workshop has 3 workers and some part time freelancers when orders are larger. The facility holds a high standard when it comes to both worker and environmental guidelines.

Hyrv only use recycled silver, natural stones and other natural materials in their collections. For polishing or matting silver surface they use walnut shells or other organic fillers. Artisanal methods are implemented in every collection, and they use non-toxic and low energy sources. E.g. the use of 3D printing increase efficiency, use less energy than other methods, and is a significant way of reducing unwanted waste.

Hyrv decided early on to not use any synthetic inserts, packaging or exhibition displays (for storefronts) that could be harmful to the environment. They only use natural and recycled material for their displays and packaging, like the 3D printed wood plates and the recycled cotton and paper bags and boxes. It is both 100% recycled and recyclable.

 

Overview of ass products from Hyrv Antler and Coco collection

 

 


Founder and designer

The driving force behind Hyrv is founder and Creative Director Kateryna Pishon. She was born in Tallinn and got her BA in Jewellery Design from Estonian Academy of Arts. After polishing her skills at Antwerp Koninklijke Academie voor Schone Kunsten (The Royal Academy of Fine Arts Antwerp), she worked in a New York’s jewelry company. This combination of experiences gave her the base she needed to start up Hyrv in 2012. She then felt confident that the time was right to experiment with a variety of ideas, materials, processes and techniques.

 

 

“I design for modern, young people with a varied day. I want to design jewelry pieces that are chic and easy to wear, but will also make you stand out.”

Kateryna Pishon

 

See full collection from Hyrv here

 

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5 for July

 

 

 

1. The Dress

 

Kimono dress from Elsien Gringhuis. Isn’t it nice when something can be worn several ways? This one can. Opening in front or opening in back? Feel the mood and choose based on that. Good large pocket to dig your hands into. Customize size if you need to or choose one of the pre-set sizes.

 

2. The Shoes

Guava Lemon Zest Pumps

Lemon Zest pumps from Guava. These are for showing of and probably (if you are not an extremely skilled heel-walker demands bicycle or taxi. But what are great show-off shoes like these without the specialized constructed heel from Guava? It is the icing on the cake and what makes them really 100 % perfect.

 

3. The Backpack

Backpack with tassels in dove pink

 

Backpack with tassels in Dove Pink from Kokosina. Classic and practical, still fashionable and easy to take from day to night. We love the tassel bags, and recommend, if you don’t particularly like this colour; check out the other tasselbags – maybe there is one there for you.

 

4. The Earrings

Usha earrings from Abareness

The Usha Earrings from A/bareness. Boho to the bone, but does not require an embroidered dress to fit inn. Actually, it goes with almost anything. Bring out your streetwear and match with these babies. Trust us; they have the right kind of bling to them.

 

5. The socks

Vera nett socks from Swedish Stockings

Vera Socks from Swedish Stockings. These babies are currently out of stock, but will soon be back, so we add them to the list (it is off course a REASON for them being out of stock – they are bang on this summer for trainers or heels..any shoes). Let us know if you want to be notified when it is back in stock.

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Joakim Kleven & Frida Ottesen x Just Fashion

The Norwegian bloggers and advocates for fashion with compassion, Joakim Kleven and  Frida Ottesen made this BEAUTIFUL editorial with styles from our store. Take a look! And check out the pages of these talented young stylish people! They are the future and they set the standard for what they want fashion to be! We salute them!

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The Wad Dress

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The Manzanillo Sweater and Masaya Skirt

 

 

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Just Fashion store in Oslo

Showroom and store in House of Oslo. Photo: Maya Galagan

 

A sustainable Luxury store in Oslo?

Yes! We want to be the ones doing it. Help us out!

Our cities are full of stores, and 99, 9 % of them are offering us mass-produced design.

For some reason, and we believe it snuck up on us, we’ve all been caught in this illusion that the norm is to be able to shop cheap and fast, without any other concern than the time it takes you to stop by a store. It’s also the norm to be able to do so many times in the course of a really short period. And to experience new collections and sale items every time you stop by. And there is no such thing as a win win when it comes to this multitude of cheap options. The risk is taken by somebody far away that you cannot see.

Just Fashion have worked hard for some time to erase the line between sustainability and fashion. We are tired of the question if it is possible to produce a basic t-shirt in a good way. Of course it is. So our next step is to make people able to stop by and experience our designer stories and touch the quality of each item. We want to become a store in the physical world as well as online.

How can we make it happen?

Even though we’ve grown since we started out, we are still a small startup with great ambition and our heart on our sleeve. So to be able to take the next step and establish ourselves in a physical store, we need your help.

Take a look at our campaign at Bidra.no and support us if you can. We understand that for people living abroad it might seem strange supporting a store that you may never visit. But if you are a fan of Just Fashions universe and our designers and want us all to grow, your support now, big or small, will also affect our online growth. Our gift-program is mainly offering redux cards for our store, but we will also weekly (for 3, 5 weeks from now) add products you can win when supporting us, and also some limited edition items. Follow our Facebook-page for daily info about these added gifts.

 

(dreamstore-collage)

 

Who are the people behind the design?

To read more about the Just Fashion Team, what your support will cover in the establishment of our shop and the current gift run, go to our campaign at Bidra :)

 

We will not be able to make this happen without your help, please support us :)

Thank you in advance!