The Norwegian bloggers and advocates for fashion with compassion, Joakim Kleven and Frida Ottesen made this BEAUTIFUL editorial with styles from our store. Take a look! And check out the pages of these talented young stylish people! They are the future and they set the standard for what they want fashion to be! We salute them!
Our cities are full of stores, and 99, 9 % of them are offering us mass-produced design.
For some reason, and we believe it snuck up on us, we’ve all been caught in this illusion that the norm is to be able to shop cheap and fast, without any other concern than the time it takes you to stop by a store. It’s also the norm to be able to do so many times in the course of a really short period. And to experience new collections and sale items every time you stop by. And there is no such thing as a win win when it comes to this multitude of cheap options. The risk is taken by somebody far away that you cannot see.
Just Fashion have worked hard for some time to erase the line between sustainability and fashion. We are tired of the question if it is possible to produce a basic t-shirt in a good way. Of course it is. So our next step is to make people able to stop by and experience our designer stories and touch the quality of each item. We want to become a store in the physical world as well as online.
How can we make it happen?
Even though we’ve grown since we started out, we are still a small startup with great ambition and our heart on our sleeve. So to be able to take the next step and establish ourselves in a physical store, we need your help.
Take a look at our campaign at Bidra.no and support us if you can. We understand that for people living abroad it might seem strange supporting a store that you may never visit. But if you are a fan of Just Fashions universe and our designers and want us all to grow, your support now, big or small, will also affect our online growth. Our gift-program is mainly offering redux cards for our store, but we will also weekly (for 3, 5 weeks from now) add products you can win when supporting us, and also some limited edition items. Follow our Facebook-page for daily info about these added gifts.
Who are the people behind the design?
To read more about the Just Fashion Team, what your support will cover in the establishment of our shop and the current gift run, go to our campaign at Bidra :)
We will not be able to make this happen without your help, please support us :)
What are your thoughts on the terms “Sustainability” and “Ethical production”?
“Well, it isn’t easy to navigate between all the terms and it is not easy to do better choices either. When I go to the High Street stores and see something with the tag “Made in Bangladesh”, I get a stomachache. The money goes straight to the top of the chain, but even though I know this, it is so easy to choose the more affordable products”.
“You see something you like, and the barrier for buying it is so low. You don’t think about choosing better there and then. You think about your wardrobe, how it will fit in there, and that’s the only thing you have to consider. So I guess these terms gets me thinking about the changes we all are trying to make, but still haven’t managed to do”.
If you should elaborate, how do you choose your wardrobe, and do you regularly repairs and fix things that are broken?
“I often ask myself; Why not choose better? and I’m working on it. It costs more, but in the end, it is likely to be a win to choose quality and something you will love. 6 pants from the high street stores equals maybe one slowly produced high quality pair of pants. And to know something about how it is produced, and that the people that made it, touched it, have been treated well and got their fair share, means something too!”
“You don’t repair pants when the repair costs more than the pants. We are not used to this kind of thinking. The products have so low value that it’s usually not in my mind to think about fixing it. But I do choose better sometimes. I love to go to the small independent stores, both here in Oslo and when I’m traveling. To talk to the people there and get the details and stories behind what I buy. And to see the commitment that goes all the way from the making of the product to the person selling me it. It makes me feel proud and it makes me love what I buy there more than other items. And THESE things I definitely fix if they are broken”.
“With food there’s been a great change the last few years here in Norway towards better production and small independent food-labels, but with clothing it is much more complex. You need to love what you buy in another way. It is connected to your identity. But in the end – like with food – you have to say even though it is hard – I just have to stop eating that and choose something better!”
How do you see the future? What do you think the future holds in regards to production and consume?
“I think we are facing great challenges. I think that for ethical production to become mainstream, they need to get subsidized. To be able to compete with the big chains when it comes to price. But maybe also the change will come no matter what. That it forces itself into our lives”.
Instagram: @miasundsfjord Snapchat:miassen
China was the birthplace of porcelain making, and it’s been found in the shape that we know today, as early as the 206 BC (the Han Dynasty).
Marco Polo was one of the first Europeans to learn about porcelain, but it didn’t enter the European marked until around 1517.
In these ancient times, it was very expensive and only used by the rich and famous.
Natural ancient process
Porcelain is a ceramic material, made by heating materials in a kiln to temperatures between 1,200 and 1,400 °C. The end result is always a surprise, since the colour constantly changes during the process. Kaolin is the primary material from which porcelain is made, but also clay minerals normally account for a small proportion of the whole.
Porcelain is a strong material and will last a long time! You can find proof of that in ancient ruins in the Middle East, and also in the fact that is is still used in making of teeth. The toughness, strength and translucency comes mainly from vitrification at the high temperatures it goes through.
Porcelain conserve its colour and characteristics for a long time. Words that describe it is: hard, tough, completely vitrified, whiteness, translucency, resonance. and a high resistance to chemical attack and thermal shock.
The Porcelain collection
Dutch Basics was inspired by China and the far East, and wanted to merge this with its own classic simplicity. The collection was developed in collaboration with Chantal Lensink and Gaby van Deutekom. I is also done in collaboration with a small Dutch workshop, where people with disadvantages get a chance to work in their own pace. The silver and gold pieces are made in Dutch Basics permanent jewelry workshop in Portugal.
“Despite great strides made by the international women’s rights movement over many years, women and girls around the world are still married as children or trafficked into forced labor and sex slavery. They are refused access to education and political participation, and some are trapped in conflicts where rape is perpetrated as a weapon of war. Around the world, deaths related to pregnancy and childbirth are needlessly high, and women are prevented from making deeply personal choices in their private lives”
Human Rights Watch
The Gender Gap
At Just Fashion we fight for gender and race-equality. We believe that everybody should have equal rights to make the same choices in their lives, which is not nearly the case today.
Based in Norway, Just Fashion are one of the lucky ones, at 3rd place in the Global Gender Gap Report for 2014, only beaten by Iceland and Finland.
It’s much worse for countries further down on the scale, like Nepal on 112th place, and all the way down to Yemen, at 154th place, the last one.
Supporting women through your fashion buys
Several designers at Just Fashion are working with women in countries further down on this list, and they make sure that
their factories and workshops strengthen women’s rights
giving not only minimum wage but also living wage
making sure that they have good working conditions and that the women are heard
Outside Kathmandu in Nepal our designers Abareness have taken part in a project where women, because of their caste, cannot leave their village. By giving them the opportunity to work from home, their economy and status is strengthened. These products are now unfortunately sold out, but we are hoping there are new projects to come.
A global survey of 1,119 women’s rights organization from over 140 countries showed that only 1 in 10 received funding from bilateral donors, national governments and international non-government organizations. Meanwhile only 6.9% received funding from UN Women. (Source: AWID Global Survey “Where is the money for women’s rights?” 2011) Source
Just Fashion designers supporting women
By supporting designers who make sure that women get paid, not only minimum, but also a living wage, you can take part in slowly changing a mentality in countries where women rarely get a say. And in other countries, like Germany, Norway and the Netherlands, you will give a share to women in professions that are not considered prestigious or important.
Here are the designers you should buy from at Just Fashion to make sure you support women in some way.
Makes sure that the women in the bigger knitting factory have good working conditions and living wage pay. In addition, Abareness is actively supporting educational projects that doesn’t discriminate between girls and boys, through their #coolkidsneedscleanwater project.
Supports independent craftswomen in Netherlands. In addition, she only use women of all ages, and with focus on their thoughts, ambitions and aspirations in her lookbook campaigns, and by doing so, shows another side of fashion than the too young clothing hanger-model.
Karen Pederstad is the designer behind Retusj, also made by hand by the designers herself in her studio in Oslo.
Almost everybody involved in Just Fashion are women , and our founder is a woman. By supporting us, you also support our fight to find more designers who believe in gender and race-equality, regardless of their gender.
Learn more about gender equality
This video from World Economic Forum tells a short version of why the report about gender equality is important
It was time for an upgrade, and finally it is here! Just Fashion have a brand new package to shine in.
We are so greatfull to our collaborators, Studio Netting for their great work! We recommend them to the world!
Our core is the same, as are our goals, giving you high quality products from designers with great core values. We will continue to tell you about our relationship with them, how we work together, and how we try to build our network of great suppliers and production sites.
We need change
“Second to oil, fashion and textiles is the most polluting industry in the world. Every stage in a garment’s life threatens our planet and its resources. It can take more than 20,000 litres of water to produce 1kg of cotton, equivalent to a single t-shirt and pair of jeans. Up to 8,000 different chemicals are used to turn raw materials into clothes, including a range of dyeing and finishing processes. And what becomes of the clothing that doesn’t sell, falls apart or goes out of style? More often than not, it is discarded in giant landfills. How can the fashion industry become more sustainable?”
BoF, Business of Voices
Just Fashion continues
Like Business of Fashion, and their great site for debate and discussions around new solutions, Business of Fashion Voices, we will try to keep up and make steps in a better direction every day. The world is changing fast, and each time we do our choices we make a difference. We got so much more power than we think.
We hope you will continue to enjoy our concept and vision. Ask us questions. Give us feedback. And take part in moving things.