Beautiful story “Oslo Nights”
Showpiece coat by Tonje Plur and pearl earring by T-Raw, styled by Sunniva Hartgen
Foto: Hugo Jozwicki
Styling: Sunniva Hartgen / Pudder Agency
Hear: Pål Berdahl
Makeup: Marthe Hesvik
Fotoass: Alvin Santos
Tallin-based jewelry brand, collecting its inspiration from nature’s pure lines and having a contemporary fresh take on jewel crafting.
JF started working with Hyrv spring 2018. We met in our common love for simple, elegant and classic design that lives on forever (and is even handed down through generations), and of course in our common denominator; sustainable and well thought through processes.
Since then we’ve seen Hyrv grow and gaining new followers. They are consistent in the way they build their universe, and we couldn’t be more proud to work with designer Kateryna and her team.
All of Hyrvs collections are made in their studio in Harjumaa, Tallin, Estonia. The team uses a combination of handcraft and 3D printing, but also do customization and special customer-collaborations.
The workshop has 3 workers and some part time freelancers when orders are larger. The facility holds a high standard when it comes to both worker and environmental guidelines.
Hyrv only use recycled silver, natural stones and other natural materials in their collections. For polishing or matting silver surface they use walnut shells or other organic fillers. Artisanal methods are implemented in every collection, and they use non-toxic and low energy sources. E.g. the use of 3D printing increase efficiency, use less energy than other methods, and is a significant way of reducing unwanted waste.
Hyrv decided early on to not use any synthetic inserts, packaging or exhibition displays (for storefronts) that could be harmful to the environment. They only use natural and recycled material for their displays and packaging, like the 3D printed wood plates and the recycled cotton and paper bags and boxes. It is both 100% recycled and recyclable.
The driving force behind Hyrv is founder and Creative Director Kateryna Pishon. She was born in Tallinn and got her BA in Jewellery Design from Estonian Academy of Arts. After polishing her skills at Antwerp Koninklijke Academie voor Schone Kunsten (The Royal Academy of Fine Arts Antwerp), she worked in a New York’s jewelry company. This combination of experiences gave her the base she needed to start up Hyrv in 2012. She then felt confident that the time was right to experiment with a variety of ideas, materials, processes and techniques.
“I design for modern, young people with a varied day. I want to design jewelry pieces that are chic and easy to wear, but will also make you stand out.”
– Kateryna Pishon
Kimono dress from Elsien Gringhuis. Isn’t it nice when something can be worn several ways? This one can. Opening in front or opening in back? Feel the mood and choose based on that. Good large pocket to dig your hands into. Customize size if you need to or choose one of the pre-set sizes.
Lemon Zest pumps from Guava. These are for showing of and probably (if you are not an extremely skilled heel-walker demands bicycle or taxi. But what are great show-off shoes like these without the specialized constructed heel from Guava? It is the icing on the cake and what makes them really 100 % perfect.
Backpack with tassels in Dove Pink from Kokosina. Classic and practical, still fashionable and easy to take from day to night. We love the tassel bags, and recommend, if you don’t particularly like this colour; check out the other tasselbags – maybe there is one there for you.
The Usha Earrings from A/bareness. Boho to the bone, but does not require an embroidered dress to fit inn. Actually, it goes with almost anything. Bring out your streetwear and match with these babies. Trust us; they have the right kind of bling to them.
Vera Socks from Swedish Stockings. These babies are currently out of stock, but will soon be back, so we add them to the list (it is off course a REASON for them being out of stock – they are bang on this summer for trainers or heels..any shoes). Let us know if you want to be notified when it is back in stock.
We must admit it; there has been a gloom and kind of a pessimistic feel in our office. Even though we are a company believing in the power of good choices, and have a general large degree of optimism, we have still been quite discouraged in regards to why the industry can’t make the BIG changes that needs to be done.
No matter how hard one works, things take time. A loong time. And no matter how much we want the world to change, we need the big businesses to want to change too, the changes that changes everything faster.
But the last few months, our hopes have been growing. The world IS changing and we hope that it is a staying change. When reading the textile business news from all over the world, we are getting positive, and want to share it with you. This is the first story of why 2016 makes us smile.
One of the main goals is to bridge the gap between global retailers, domestic micro businesses and SMEs (Small and medium-sized enterprises), to strengthen local supply chains and promote sustainable growth.
The two initiators are renovating a former Victorian cotton mill, and combining it with cutting-edge technology, to start production of luxury yarn. English Fine Cotton, which today makes material for bulletproof vests at Tame Valley Mill, Dukinfield, is to produce luxury yarn at neighbouring Tower Mill. This way, British cotton is to be spun at home for the first time in a generation. The last time Tower Mill had cotton production was in 1955.
The plan is to be re-starting cotton spinning in the UK mid-2016, and it will by then be one of the most advanced cotton spinning plants in the world, with the latest in loom technology.
The Mill is not meant to compete with mass production of China, South East Asia or India. It will be a “high end” quality product, produced with luxury cotton from Barbados (Sea Island). The same cotton that Ian Fleming specified James Bond’s shirts were made of, and the ones Daniel Craig wore in the Bond movies.
“We are almost vertical as a company and the only thing we don’t buy in the UK is cotton, which I would very much like to do. The project could hopefully utilize the abundant skills base for textile manufacturing in the UK, as we remain exceptional as a country in specialist manufacturing. From cotton spinning to pattern cutting – the skills are there to make in Britain.”
British shirt-maker Emma Willis
(makes the shirts for Daniel Craig’s James Bond)
Modern cotton mills are increasingly automated, mainly built around open end-spinning techniques using rotors or ring-spinning techniques using spindles.
In 2009 there were 202,979,000 ring spinning spindles installed worldwide, with 82% of these being in Asia or Oceania, and 44% being within China. In the same year there were 7,975,000 open end spinning rotors installed, with 44% of these being within Asia or Oceania and 29% within Eastern Europe. Rotors are responsible for 20% of the cotton spun worldwide.
One large mill in Virginia in the United States employs 140 workers in 2013 to produce an output that would have required more than 2,000 workers in 1980.
“A number of times we have had firms coming to us saying they want British cotton. Unfortunately, up until now, we have had to say no. We owe it to the cotton industry – which Manchester was synonymous with – to put it back onto the world stage”
General manager of English Fine Cotton’s parent company, Culimeta-Saveguard Ltd
“For more than 100 years cotton was the key industry in the various towns making up the borough and indeed the North West of England. The Park Road area of Dukinfield, where Tower Mill is situated, is a corridor of former cotton mills and testament to the hold spinning once had on the region. We believe this project shows how (…) effective a little northern grit and common sense can be in achieving successful solutions.”
English Fine Cottons
It makes us happy that it is possible to focus on high quality in an ever faster moving world. Doing it slowly with attention to details and process, from the raw material to the finished product, that’s what we hope for in the future. When you buy something, it should last and make you happy. It’s the volume and pace that we want to fight.
Lastly, this video that was made by the British Council to counter Nazi propaganda and help promote British cotton to the world, during the Second World War.
This is a story about Just Fashion, and a strong woman we have gotten to know during the growth of our site. Johanna and her jewelry label JohannaN, was the fifth label to come onboard Just Fashion. We want you to know what she is up to!
Johanna produce at two production sites in Bangkok, and they have been with her all the way from the start in 2009.
The metal workshops, she knows in and out, and they have grown with her. Tom and Boom are husband and wife-team. They have a small workshop in the first floor of their house in the middle of Bangkok. Tom is sawing all the pieces and Boom is managing their orders, checks the quality, and puts on chains before dispatch to Sweden.
They are setting their own price on their work and that’s what Johanna pay them – done deal. Johanna can now ensure them full time work – which I bet feels great!
Since Johanna has been growing a lot the last years, she now also works with a second and third family workshop, Joi and his wife Nok, and Cha and his wife Joi.
In addition she also works closely with Boy, her creative collaborator in Bangkok and he communicate with all teams and takes care of the logistics.
Watch this short film showing the handsawing in the workshop
The bigger factory that does the casting is family owned with around 60 workers. The last visit to this factory was in February 2014. This factory is also located in Bangkok, and will be a focus in January when Johanna is going back to Thailand.
There are large deposits of zinc and copper in Thailand. These metals are combined to form brass, which is a traditional material, used in the Buddha figures and in many religious ornaments and sculptures.
This tradition means that there are people with knowledge about the old way of doing the sawing and casting process that can be given work. Over time, generations of creative artisans built a tradition of craftsmanship around brass – a craft tradition that today only exists in a few places in the world (Abareness also uses these skills in their jewelry workshop in Nepal)
It’s been a pain in the ass to try to track the raw material. With gold and silver, there are a lot happening in the world in regards to sourcing, but with brass, the doors are still closed and there is no tradition for these kinds of investigations. One believes that around 70 % of all brass around is already recycled, but we would of course like to know where OUR (our designers) brass is from. This is an ongoing process, if you are a brass wiz and want to share, let us know!!
Yes, we do believe they can!
There are so many people who are skeptical to the concept of ethical fashion. It is such a wide term, and also difficult to grasp and to see something else than a trend in it. Well, it is in these meetings with our designers, by knowing them, that all doubt about their intentions is washed away. With JohannaN, I have been sure from the start.
She has walked the hardest way, to make her brand sustainable, and now she has come full circle in so many ways. The things that are still difficult to change are really difficult to change!!! Its complicated, sitting in Sweden, trying to get access to the details around the production, not because things are secret, but because there are no tradition for these kinds of investigations in Thailand.
To manage to make a lasting change, it is essential for our designers and us to understand the culture in the country in which we operate. To make room for dialog that can stretch over time, so there are no misunderstandings.
It is about knowing peoples cultural habits, and making them understand that you want to get under their skin, working WITH them, not having hidden agendas and papers with small writing on them. And this goes both ways.
The skepticism is often grounded in fear of prices being forced down, or fair of losing the order completely, or that somebody will force changes on them that makes the production difficult. They can be scared that questions are about taking something away from them, like they may have experienced before.
In January, Johanna is going back to Thailand to visit the workshop and the factory. We are going to be with her on her journey through films, stories and pictures. The thing with great designers with good intentions is that it never stops. It’s not about either or, it is about the journey and the choices one makes along the way.
And remember, , if you buy your JohannaN products at Just Fashion, you support both of us in our work towards a sustainable future!
Marte & Just Fashion