Veryan presents seasonal pared-back collections. They craft each garment in their studio in UK. Carefully, they are picking enduring, beautiful-quality fabric, making everything by hand on demand, so that they will fit you and last in your wardrobe.
Studio in UK
Veryan only work with freelance seamstresses / pattern cutter on an irregular basis if she needs to, other than that, it’s only her, doing all the work in her studio in UK.
The studio has an empirical approach to design, and they wear and test pieces before manufacturing. The construction techniques are thought out to ensure longevity. The focus is always on details —whether its cutting a top on the bias, so tightly-woven cotton can drape, or finishing a garment with bound seams.
Veryan are using fabric off-cuts for making bias binding or storing them for future use as smaller pattern components. They are also reducing waste through paperless filing, recycling in the studio alongside using recyclable packaging.
Close relationship with suppliers
Veryan works with astute suppliers that delivers durably-woven and ethically-sourced textiles. She mostly work with a variety of high-quality cottons, like sturdy twill-weave denim, tightly wound, high thread count plain weaves or lightweight voiles.
The key supplier, Organic Textile Company work directly with their partner Ganesh in Kerala to produce small runs of 100–300m of fabric. Often these are woven on powerlooms and dyed with non-toxic dyes. They only use cotton thread that’s GOTS certified & sourced from the EU.
Veryans components are sourced largely from the UK and—as much as possible—from local shops & businesses. Working closely with their dyers, Blue Mill, they create unique dye-colours for each collections, made from non-toxic reactive dyes. All fabrics are prewashed with laundry liquid Ecover. This is independently dermatlogically tested, B Corp certified; Ocean Plastic Project Observer and Ethical Award Winner 2015.
The raw material
Having worked with The Organic Textile Company since before she started designing professionally, they have become Veryans main supplier and are a trusted sustainable fabric retailer.
They have three mills in Turkey and India, all GOTS certified. They only use GOTS certified yarn. Their main partner is Genesh in Kerala.
The Organic Textile Company look at every aspect of their business to try to make it environmental sound and fair. The company was established around 2005, though they have been selling fabric for over thirty years. Now the establisher’s daughter, Nancy, runs the company though her parents are still involved, occasionlly. Nearly all fabrics are made directly for Organic Textile Company. They employ four people.
- They run a small charity called ‘Loom.’ where they return some of the profits to help the weavers they work with in Kerela. They distribute ten percent of profits to staff and support local initiatives and interest free loans to local businesses.
- The cotton carries the fairtrade mark and has been imported under licence from FTF.
- They ship fabrics, don’t fly them.
- They only use certified cotton
- They use carboard packaging when possible.
- They recycle all cardboard and wrapping.
The Organic Textile Company want to make lasting changes. Nothing is done in a day, not everything is right, but one step at a time, they are getting there.
“It was only around ten years ago that we became aware of the damage we do to people in third world countries who grow cotton and have to rely on pesticides. Thousands die each year. They live miserable lives, tied to poverty, bound to a system that supports agro chemical suppliers. Most of these farmers have 4 or 5 acres. By allowing them to farm organically, they and their families can live a more prosperous and healthy life that allows crop rotation and non-reliance on pesticide and fertiliser sellers”
Organic Textile Company
So what does organic and fairtrade mean?
Organic means that the cotton is grown without the use of harmful pesticides, using pheromone traps, crop rotation, hand picking of bugs and natural repellents.
This allows farmers to grow food and keep animals instead of being reliant on costly chemicals and fertilizers. They receive more for their crop and the input costs are lower and the fabrics will be pesticide free.
‘Fair trade’ in this case means that Organic Textile Company have bought the yarn from Agrocel but it is not imported under licence – they are too small to be able to join GOTS or FTF as the way they work with small weavers and families does not make it possible to certify each one.
In 2012, Organic Textile Company was recognised by Ethical Fashion Forum‚ with a Source Awards in the Fabrics & Components Category (Sustainable Supplier – 3.2).
Through working in the fashion industry, Veryan became aware of the huge variety of people behind the scenes‚ the garment-makes, the cotton-growers, the weavers, all the interns, promoters, supporters and, of course, consumers. At the same time as she began designing, local business was seeing a resurgence and the want for products made locally was growing.
This, alongside her belief that fashion‚ is a luxury and should have only positive repercussions for those in its lifecycle, made her keen to build a business that was sustainable.
At first, not being formally trained, Veryan focussed on learning to tailor & pattern cut garments, She explored the qualities of different fabrics and the features they can lend to a design. In summer 2015 she launched an online shop selling to individuals and like-minded retailers.