Kerber is highly conscious about how the items of their collections are produced. They have their own production site in Hoi An, Vietnam, where skilled tailors are trained according to their renowned quality standards.
This is Marielle Kerber on her bicycle. She is the mind and core behind every Kerber-collection.
In 1999 she won the prestigious Guldknappen Fashion Award in Sweden, and she is well known within the fashion industry, but it wasn’t until fall of 2012 that she was introduced to a wider audience, with the launch of her first Prêt-à-Porter collection, Kerber.
For Just Fashion (a baby in comparison), Marielle is an important role model. What she has achieved has cost her many years of hard work. People must have told her that it was impossible. But she kept at it.
Marielle started her brand with a mission of helping the individuals she had met on her personal journey as a volunteer in Vietnam. During this time, she formed close partnerships with a number of skilled Vietnamese tailors and provided them with new job opportunities, as she set up her own production site.
Today these people are not only workers and staff, but also friends. At the production site, experienced tailors get to work under controlled conditions, and new ones get good training.
- To care, whether it applies to how they handle the clothes or how they treat each other.
- To be a trustful alternative to the buy and toss mentality.
- To be an ethical source of high fashion that does not compromise on desirability.
- To make everyone involved feel the same pride in producing the collections as Marielle has in designing them.
- To use carefully selected materials and products that are designed to be easy to handle and have a timeless quality.To take responsibility for each and every person involved in the process.
- To always think long-term collaborations, and to work hard to understand the local culture. To be somebody the locals can count on.
Not like a sales-argument for consumers at home, but as a geniune value anchored in the company.
Marielle spends time in Hoi An to be able to work closely with the tailors. If it is going to end up as products that are going to last you a lifetime, it need to be made with dedication and qualitiy. High quality materials, great craftsmanship and a good process, from the pattern construction to the finishing process.