Just Fashion symbol no fur
Just Fashion symbol no leather
Just Fashion symbol vegan
Just Fashion symbol non toxic
Just Fashion symbol recycled
Just Fashion symbol waste reduction
Just Fashion symbol labour welfare
Just Fashion symbol labour welfare pluss
Just Fashion symbol supporting traditional skills

Swedish designer JohannaN an tell you a lot about sustainability, globalization, fair trade and slow fashion

 

Designer with a mission

In 2009 Johanna established her label JohannaN, with artisans in Thailand as partners from the start. Her dream is to make a more sustainable consumption. In her homeland Sweden, as in many other countries, sustainability is not yet in the forefront, and Johanna would like to change this, and at the same time make attractive timeless jewelry with links to the beautiful Northern region of Sweden.

 

from Johanna N's production site in Bangkok. This metal workshop is own and driven independently by craftsmen
from Johanna N’s production site in Bangkok. This metal workshop is own and driven independently by craftsmen

 

Raw material and collaborators from Thailand

There are large deposits of zinc and copper in Thailand. These metals are combined to form brass. Over time, generations of creative artisans built a tradition of craftsmanship around brass – a craft tradition that today only exists in a few places in the world. It is here Johanna’s journey begins, the journey to make sustainability a norm: the amalgamation of Thai handicrafts and northern design, in equal partnerships with expertise in focus and with little or no distance between the different parts of the production process.

Tom and Boom from one of the small metal workshops
Tom and Boom from one of the small metal workshops

Together with her creative collaborator in Bangkok, Boy, Johanna develops ideas and concepts, which are then hand cut from large sheets of brass by skilled Tom, or cast into wax models sculpted by experienced Ead.

With the goal of full transparency in all aspects of production there are still many challenges – but JohannaN is working to take a few steps further every day. It is within the challenge that JohannaN grows.

It is in the gap between vision and reality that JohannaN develops.

 

 

 

 

 

Products from Johanna N