Swedish designer JohannaN an tell you a lot about sustainability, globalization, fair trade and slow fashion
Designer with a mission
In 2009 Johanna established her label JohannaN, with artisans in Thailand as partners from the start. Her dream is to make a more sustainable consumption. In her homeland Sweden, as in many other countries, sustainability is not yet in the forefront, and Johanna would like to change this, and at the same time make attractive timeless jewelry with links to the beautiful Northern region of Sweden.
Raw material and collaborators from Thailand
There are large deposits of zinc and copper in Thailand. These metals are combined to form brass. Over time, generations of creative artisans built a tradition of craftsmanship around brass – a craft tradition that today only exists in a few places in the world. It is here Johanna’s journey begins, the journey to make sustainability a norm: the amalgamation of Thai handicrafts and northern design, in equal partnerships with expertise in focus and with little or no distance between the different parts of the production process.
Together with her creative collaborator in Bangkok, Boy, Johanna develops ideas and concepts, which are then hand cut from large sheets of brass by skilled Tom, or cast into wax models sculpted by experienced Ead.
With the goal of full transparency in all aspects of production there are still many challenges – but JohannaN is working to take a few steps further every day. It is within the challenge that JohannaN grows.
It is in the gap between vision and reality that JohannaN develops.