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Joakim Kleven & Frida Ottesen x Just Fashion


The Norwegian bloggers and advocates for fashion with compassion, Joakim Kleven and  Frida Ottesen made this BEAUTIFUL editorial with styles from our store. Take a look! And check out the pages of these talented young stylish people! They are the future and they set the standard for what they want fashion to be! We salute them!


The Wad Dress


The Manzanillo Sweater and Masaya Skirt



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Just Fashion store in Oslo

Help us get into a store in Oslo!


A sustainable Luxury store in Oslo?

Yes! We want to be the ones doing it. Help us out!

Our cities are full of stores, and 99, 9 % of them are offering us mass-produced design.

For some reason, and we believe it snuck up on us, we’ve all been caught in this illusion that the norm is to be able to shop cheap and fast, without any other concern than the time it takes you to stop by a store. It’s also the norm to be able to do so many times in the course of a really short period. And to experience new collections and sale items every time you stop by. And there is no such thing as a win win when it comes to this multitude of cheap options. The risk is taken by somebody far away that you cannot see.

Just Fashion have worked hard for some time to erase the line between sustainability and fashion. We are tired of the question if it is possible to produce a basic t-shirt in a good way. Of course it is. So our next step is to make people able to stop by and experience our designer stories and touch the quality of each item. We want to become a store in the physical world as well as online.

How can we make it happen?

Even though we’ve grown since we started out, we are still a small startup with great ambition and our heart on our sleeve. So to be able to take the next step and establish ourselves in a physical store, we need your help.

Take a look at our campaign at and support us if you can. We understand that for people living abroad it might seem strange supporting a store that you may never visit. But if you are a fan of Just Fashions universe and our designers and want us all to grow, your support now, big or small, will also affect our online growth. Our gift-program is mainly offering redux cards for our store, but we will also weekly (for 3, 5 weeks from now) add products you can win when supporting us, and also some limited edition items. Follow our Facebook-page for daily info about these added gifts.




Who are the people behind the design?

To read more about the Just Fashion Team, what your support will cover in the establishment of our shop and the current gift run, go to our campaign at Bidra :)


We will not be able to make this happen without your help, please support us :)

Thank you in advance!

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Justfashionista #3

@sihlendiana with her Umeå Ring

This month we want to show you a bunch of great looking people, wearing our designers. Take a look!


Olivia Black on Natalie from Sustainably Chic
Olivia Black on Natalie from Sustainably Chic (189 kr / 16,5 ‎€ )


Backpack with tassels beautifully displayed, regram from Dido Showroom
Backpack with tassels beautifuly displayed, regram from Dido Showroom (2699 kr / 200 €)


Silje Alice in her Kerber dress
Silje Alice in her Kerber dress ( 2100 kr / 151 €)


@sihlendiana with her Umeå Ring
@sihlendiana with her Umeå Ring ( 899 kr / 44 €)


Large backpack worn by @st.beelzebub
Large backpack worn by @st.beelzebub ( 2559 kr / 190 €)


Astrid Fishnet stockings on the perfect legs of @violabergstrom
Astrid Fishnet stockings on the legs of @violabergstrom (249 kr / 22 €)


Ingeborg brown bag on the arm of @veronicakaring
Ingeborg brown bag on the arm of @veronicakaring (5699 kr / 502 €)
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How to wear your Knee high boots

long dresses grazing boots

If you are anything like us, you love playing around with style, and wear some key pieces in many ways. So if you should invest in a pair of fairly produced high quality boots, you would need some style options to get the most out of them. Here are our style suggestions. One pair – million wears. At least!


Scroll through the gallery below for styling inspiration on how to wear you boots and where to get good luxe pieces to go with them.
And remember, all designers we mention who are not part of Just Fashion are to us known for consistent quality and care for how they make their products. Therefore the following style suggestions should be good for the planet, though we can only count for the details of our own designers.


Classic knee-highs

These are the boots.

Made by hand in Portugal, in a small family owned factory. It is in fact so small that half of Amorina&Mia’s collection is Made to Order (produced after ordering).

Not an easy-fast way of doing things, but a really environmental one.


amorina&mia slica boots in black
Amorina&Mia Slica boots in black


Style 1.

Like a woman.

Wear with short dresses or skirts.

This is a fail-safe way of adding a grungy tough to femininity. We feel that short skirt and dresses can be too pretty sometimes. In the second we add a pair of flat boots, we feel grounded.

Diesel Black Gold fall 2016
Diesel Black Gold fall 2016


style inspiration one:
Skirtstyle: Anemone Pleated skirt from Rakha, architectural gold earrings from Hasla, Nina fishleater Pouch  from Eben, Manzanillo Knit from Hekne and Amanda Control top recycled stockings from Swedish Stockings


Wear with a dress over shirt-combo.

Keep the dress knitted or woolly, and add a feminine lightweight shirt. This style, if dress is not to short, will also work really well for the office.


Sonia Rykiel fall 2016
Sonia Rykiel fall 2016
dress and shirt combo
Shirt under dress style: Knitted cocktail dress from Gudrun & Gudrun, Stefanie Seam recycled stockings from Swedish Stockings,  Swan Print Wilson Shirt from Stella McCartney and This is Home brass bracelet from JohannaN

Style 2.

Layering wool the grungy way.

Wear with long oversized coats.

It’s slouchy and cool. Layer fine knits underneath; add a belt or several jewelries in different lengths.


Acne Studios fall 2016
Acne Studios fall 2016


Valentino fall 2016
Valentino fall 2016
grungy kniit
Layering knits: Merino Wool Coat from Rakha via Yoox, Merino wool Herring Sweater from Mette Møller, vegetable tanned leather belt from Feit, Norma knit in 100 % wool from Skall Studiand grey organic cotton cardigan from Kowtow



Diesel Black Gold fall 2016
Diesel Black Gold fall 2016


layering knit and leather
Grunge layering: Fluid Speckle Turtleneck and Airforce Blue Crue Neck Jumper from Stella McCartney, recycled acrylic Ballet Sweater from Loup and recycled leather jacket from Pelechecoco


Style 3.

Inspired by the past.


Wear with a billowing flower dress.

On top, wear a short shearling or wool jacket. It’s easy to tweak to a 70’s look, but is also channeling the femi-grunge of the 90’s with a shorter dress and stockings. Change out the shoulder strap with an old guitar strap, and you are ready to go.

Valentino fall 2016
Valentino fall 2016


Floating boho dress style: (clockwise from top left) black fur free fur dan coat from Stella McCartney, Usha golden brass Earrings from A/BARENESS, Blakely Dress from the Reformation, Faith Dress – soon to be launched at Just Fashion (if want to know more or be on the waiting list), Harmoni Ring from Hasla, Katya Dress from the Reformation, Center: dark Green Dondini dress from Stella McCartney


Wear with long narrower skirt or dress grazing or covering your boots.

This look is buttoned up from heel to toe, with a long skirt and long coat or with a cropped sweater or jacket that emphasizes your waist. It has a hint of the 60’s and the 70’s, but is still a modern take on a boots /skirt look.

Gabriele Colangelo fall 2016
Gabriele Colangelo fall 2016


Hermes fall 2016
Hermes fall 2016


long skirt grazing boots
Skirtgrazing with layers: long 100% merino wool Ojos skirt from VOZ via Fashionkind, silver Knot Necklace from Dutch Basics, recycled acrylic Ballet Sweater from Loup, Suzie Skirt from Stella McCartney and wool cardigan from Studio Jux



Issey Miyake fall 2016
Issey Miyake fall 2016


long dresses grazing boots
Skirtgrazing dress: Stick earring in gold with two pearls from Dutch Basics,  Parere Tube Midi Dress from Stella Jean via Moda Operandi, Janne Pink fishleather clutch from Eben,   Wad Silk Dress from Elsien Gringhuis,  Silver Pearl Ring from Dutch Basics and Jute Dress from the Reformation


Nuff said. Come on an boot up the good way! :)

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The Trench

Edun trench coat

Are you on the lookout for the perfect trench for fall?

We’ve made a selection of trenches that deliver the ultimate quality and style, but also takes people, nature and animals into consideration.

PS: We only know the details of our own designers production process, but these brands are know for consistent quality and for caring about how they make their products.


Marimekko Zelda Trench

marimekko zelda trench 2

marimekko zelda trench

This dark green trench is produced in Lithuania. It’s made in a Wool/Polyamide-blend

“For us sustainability means respecting people and the environment in everything we do”



Norwegian Rain Noir Femme Trench


norwegian rain trench noir femme

This trench is windproof, waterproof (this one actually IS waterproof) and made out of recycled material to begin with. It’s made to last a lifetime! It is also possible to buy in a version with warm padding if you want to use it during wintertime.

“We work hard to be as environmentally friendly as possible. By teaming up with leading eco conscious suppliers in the industry, Norwegian Rain aims to amplify the positive spiral of people working together to overcome the climatical challenges we are upon”

Norwegian Rain


Norwegian Rain Genève Femme Trench


norwegian rain trench geneve femme
norwegian rain trench geneve femme

This trench have the same features as above.


Stella Jean Trench

Stella Jean trench

Bilde 07.09.2016, 15.23.10

These wool trenches are not in store yet. Follow Stella Jean for updates.

“Stella Jean collaborates with African and Haitian artisans, based on the principle of increase in value, economic impact and respect for the territory, resources and traditions of the local communities who must be supported, while at the same time preserving ancestral knowledge – at risk of extinction – and opposing the debasing effect of imperialist homogenisation” 

Stella Jean



Edun Trench


Edun trench coat

This trench is part of Edun’s Resort 17 collection and since they do not have their own webshop we suggest you ask them where to get it if you are interested:)

“In respect of its mission to source production and encourage trade in Africa, EDUN mixes its modern designer vision with the richness and positivity of this fast-growing continent. EDUN is building long-term, sustainable growth opportunities by supporting manufacturers, community-based initiatives and partnering with African artists and artisans”


Lastly, if you REALLY are going to invest, we want to take the company that is the epitome of trenches into account…



If you look closely, you find that some of the heritage trenches from Burberry, the classic ones that will live on forever, with details and tradition that no-one else can show for, is actually produced in England. As mentioned we do not know the details, but this should imply that the conditions are good and that there are craftsmen and educated workers involved. You can also get your initials engraved in the coat. Our favourites are..

The Kensington extra long heritage coat

burberry 4


This trench is as classic as it gets, still.


Slim fit cotton trench coat with top stitching



This trench (made in Italy) is classic but with the top stitching as a twist. Here is a total overview of all heritage trenches


Let us know if you want more inspiration like this. We have tons of knowledge that we want to share with you to help you do better choises ❤

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Justfashionista #2

Swedish Stockings


Some inspo on how to style your (eco-conscious) stockings !

Do the ankle boots with 40 to 60 DEN stockings

Stylist and fashion editor Hope Von Joel shows how to pull of a great feminine but laid-back fall outfit.



Dressing up

Vanja Wikstrøm, blogger at Glammom wearing a classic black dress with her stockings.


The wine red palette

Red is everywhere for fall and both the thin and thick variant of the black stockings, with or without pattern, works brilliantly with red. Here, travel writer, editor and founder of Frukostfolket Hanna Stefansson shows of an outfit with only red tones and black stockings.

Kind of obvious what's on my mind today (?). This @filippa_k faux fur is my new best friend✨ What's your #myfilippakwish ?

A photo posted by Hanna Stefansson (@hannastefansson) on


All Swedish Stockings are made using recycled nylon thread, in factories that leave no waste behind, use solar panels and energy efficient machines in the production and have full water rinsing systems, so that water can flow back into nature.

Shop Swedish Stockings here.


PSST. We’ve also made this search for you. We found lots of inspo here as well. Choose the good stockings, and play around with them:)

Bilde 01.06.2016, 21.36.19

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Our designers at Oslo Runway SS17

Beate Godager transparent jacket

We are so proud to announce that two of our designers are taking part in this year’s Oslo Runway. If you are in Oslo, make sure you get yourself a ticket to the show.


Beate Godager

Beate Godager was picked by a jury of business insiders to participate in a talent selection showing at the runway 23rd of August.

Beate Godager demin top
Beate Godager demin top

The jury consisted of Charlotte Bik BandlienLasse Fløde, Carmita Carlsson and Torunn Myklebust.

Bik bok fashion award 2016
Bik Bok Runway Award 2016


Hasla is showcasing their design in the jewelry showroom at Sentralen in the heart of Oslo 24th of August. You can among other designs look at their new pearl collection launching shortly.

Hasla Ballance pearl collection
Hasla Ballance pearl collection


Hasla Ballance pearl collection
Hasla Ballance pearl collection


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Why it’s smart to Wrap

Veryan off white organic cotton wrap dress with adjustable straps

The wrap is such a simple and transformative piece of clothing, and this season there are so many ways to style it.


We, off course present the good ones, produced for you personally in organic chemical free cotton, and possible to adjust and tweek if you need to. These wrap models  will last for years to come, easy to transform through changing trends and even quite easy to wear through changing body shapes.


Veryan off white organic cotton wrap dress with adjustable straps
Veryan off white organic cotton wrap dress with adjustable straps


First, which model to choose?

Choose one with broad straps

Trailing stripes taps into another trend this season. Go directly to this item.


Veryan striped organic cotton wrap dress
Veryan striped organic cotton wrap dress

If you don’t like it long, get it customized to a shorter model (this is a free service at our site), as seen at Christopher Raeburn Spring catwalk…


Christopher Raeburn SS16
Christopher Raeburn SS16


Or choose one with narrow straps

Go directly to item.

Veryan off white organic cotton wrap dress with adjustable straps
Veryan off white organic cotton wrap dress with adjustable straps

(PSST! We also got the narrow strap dress with stripes)

This one can off course also be adjusted to a shorter model, as seen at Missoni spring 16..

Missoni SS16
Missoni SS16

Choose as a top instead…

To go with your favorite pants or shorts. We deliver one with stripes and one in clean white cotton, seen below.




Veryan wrap top in white organic percale cotton
Veryan wrap top in white organic percale cotton

Like seen at Edeline Lee with classic narrow pants…

Edeline Lee SS16
Edeline Lee SS16

So, secondly, how to wear it? 

These pieces have, like the trend, plunging necklines and are quite low cut in front. If you don’t like showing off to much, we suggest either changing the cut when ordering yours (it’s easy and costs €21 to get a total customization of the fit, with good instructions by phone or mail), or you can use a top or statement underwear underneath. 

Here are our best styling tips for getting lots and lots of wear out of your dress!



Style tip 1: Wear something under

Keep it deep, but wear something underneath.

Inspired by the other V-necks at the catwalk, we imagined it could be a fitness body or tank top…

Tess Giberson SS16
Tess Giberson SS16


Or a loose strap singlet…

Ports 1961 SS16
Ports 1961 SS16

Do it the lingerie way, show off whats under, over… like seen on several catwalks this spring.. 

spread showing the loose trend
We recommend Underprotection for the best eco stylish underwear, Veryan wrap dress, double ring, fish leather clutch, moonstone earrings

Style tip 2: Wear something over


Style with a bomber.

Rag & Bone SS16
Rag & Bone SS16

…or a sweater

Barbara Casasola SS16
Barbara Casasola SS16


Style tip 3, Style it up

Let the jewelry do the talking.

We’ve seen lots of pearls, it fits the clean cut of a wrap perfectly, but also a statement necklace that plays on, and ads to the v-cut, works great!

Valentino SS16
Valentino SS16

Or take the top to another level with a real plunging neckline, as seen at Michael Kors….

Michael Kors SS16
Michael Kors SS16


the wrap dress dressed up
Underprotection bra, Veryan wrap dress, cotton bomber jacket, silver bracelet, freshwater pearl ring and earring

Style tip 4: Relax in it, and be inspired by new grunge!

Wear with slightly open wrap and relaxed sandals, loafers or sneakers…


Rodebjer SS16
Rodebjer SS16

Wear it with a long sweater and flats..

Rosetta Getty SS16
Rosetta Getty SS16


Want more tips? Ask us, we love getting questions and challenges! Or take a look at how we suggest you do the relaxed summer boho style the good way

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Justfashionista #1

Swedish stockings looking good

Get inspired by fashionable women mixing up products from our designers.


1.  Mixing Dutch Basics and Idamari

@martinetessand mixing it up
@martinetessand mixing it up, Circle bracelet, Unnr ring

Dutch Basics delivers classic jewelry, a failsafe investment that will be wearable forever! They are handmade in a small studio in Portugal.

Take a look at Dutch Basics latest collection

Idamari is a real handcrafter. Her collections are all 100 % handmade by herself, in her studio in Berlin. Ida is also our first designer using certified conflict free gold.

Look at Idamari’s collection here


2. Dutch actress Coosje Smid in Dutch Basics


❤️ Liefde van m'n leven. @karenrosetzsky @linda_meiden

A photo posted by Coosje Smid (@coosjesmid) on


The pearl collection from Dutch Basics is made with freshwater-pearls and classic as can be.

3. Bracelet on top of a classic shirt


Hasla identitet jewelry
Hasla identitet jewelry

Like this. With Hasla’s identitet collection, you will find it easy to mix and match. This collection is based on the molecule, or hexagon if you like. These items are made in Hasla’s workshop in Setesdal in Norway. Take a look at the process of making a product.


4. Meilin Hyde in stockings


?? Bring on the sweater weather ???: @khuongnguyenn #consciousclothing #consciouscloset #monochromatic

A photo posted by Meilin Hyde | 美琳 (@meilinhyde) on

Swedish Stockings have been collaborators of ours for some years now, and to follow their thorough process of becoming circular in their production is truly inspiring. If you don’t know their stockings yet, we suggest you try.

They are made out of recycled polyester (considered to be waste), made at water saving factories, with their own cleaning system, zero waste guarantee, and solar panel energy-use. It’s really impressive.

Here, green-liver Meilin Hyde shows her classic style with one of the thicker models in black.

Shop the Swedish Stockings collection here


5. Why only one ring?


abareness karuna stack rings
abareness karuna stack rings

Wear several at once. Like with the stack rings from Abareness. There are several versions, all handmade in a small workshop in Nepal. Stack rings are brilliant for bringing new life to old rings as well. Try it!


6. Dare to Wear Colour


I wonder what he is hiding? :)

A photo posted by Hi! I am Luiza ? (@freedom_in_rainbow) on

Like Luiza. Her Instagram is also something to follow! Real colour-boost inspiration!

She wears a yellow backpack from Kokosina. Handmade for you personally after you order it, and made in their studios in Latvia or Italy. Take a look at the wide range of colours in the leather. You are bound to find your favorite here! Leather is guaranteed from livestock, where whole animal is used for food purposes.


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DIY Collar

Choose flowers..

The collar is on our radar for spring and summer, so we thought we should inspire you with style-options and tell you how to make your own. To be a craftsman starts with training you know !


It’s in the picture

Yes, its everywhere, the elevated collar. And if it is not attached, it can elevate even more outfits. And even better if you can make it yourself.


There are so many versions, as seen at Carolina Herrera SS16, the simple elegant one with a stick pin….

The simple elegant one with a stick pin


The one with a subtle illustration…

The one with a subtle illustration
at M Missoni SS16


The one that looks like a cartoon drawing and even has a drawstring..

The one that looks like a cartoon drawing and has a drawstring
at Gucci SS16


The one with the bling..

The one with the bling
at Rochas SS16


You see there are no limits. Choose swallows..

Choose swallows..
Unknown source, Pinterest


Or flowers as seen on Farfetch…

Choose flowers..
Choose flowers..



So how to do it?

It is not difficult to make a collar yourself. The second hand shops are full of used shirts in all kinds of colours. So.. here described by Rookie, this is what you do:

How to make a DIY collar described by Rookie

1. You take an old shirt. Open it up and lay the collar down flat, like so:

How to make a DIY collar described by Rookie

  1. Using the neckline seam as a guide, take your scissors and cut as close to the collar as you can (but be careful not to snip the neckband in the process!).
How to make a DIY collar described by RookieAnd that’s it! After cutting your way through the neckline you’ll be left with one detachable collar.

How to make a DIY collar described by Rookie


Or even better, this video, making a collar using scraps

Now you can start being creative!


Where to buy one?

If you don’t want to make it yourself, take a look at Señorita Lylo’s Embroidered Collars. She only makes them on demand, contact her through her Tumblr-site. They are really beautiful and detailed.

Senorita Lylo handmade collars

Senorita Lylo handmade collars
Senorita Lylo handmade collars

Or you can get the really exclusive one from Vivetta (we L-O-V-E their playfull design!), here also styled Just Fashion Style



diy collar styled Just Fashion style
PRODUCTS: Denim top, tube skirt, silver ring, silver necklace with gold knot and Vivetta collar


Best of luck! Let us know how it turned out!

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How to do the Boho trend the slow fashion way

boho trend

The relaxed linen and cotton bohemian products can be well-produced, high quality, and still on trend.

The relaxed accessories

As seen on the runway on a dress from Chloe…

Chloé dress and Just Fashion accessories
Chloé dress and Just Fashion accessories, shop products: Bir ring, Bhagya 3 set bracelets, Thopa long chain Necklace

The white dress

As seen on the runway from Balenciaga…

Balenciaga classic white cotton dress
Balenciaga classic white cotton dress


skall boho dresses and abareness necklace
Shop products: Chateau Dress, Lilly Dress, Pendant with chain,  and Boho Dress


boho dress with backpack with tassels, pendant with chain and bracelet
Shop products: Boho Dress, backpack with tassels, Paisha Pendant with chain, ambu bracelet


The relaxed shirt


Th relaxed linen shirt with boho necklaces and bracelets
Th relaxed linen shirt with boho necklaces and bracelets


Just Fashion linen and cotton shirts and bindu pendant with chain
Just Fashion linen and cotton shirts, bottom from right: Striped Shirt, Long striped shirt, Sailor shirt, Bindu pendant, and long linen tunic
Striped linen shirt. bone necklace and rings
Shop products: Striped shirt, Dhwani necklace, Mukti 3 stack rings in brass, one Chanchal ring in silver, and Lakshya silver bracelet 


long linen tunic
Shop the look: long linen tunic, relaxed viscose pants


Relaxed summer pinterest inspo
Relaxed summer pinterest inspiration


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Story1: Luxury Cotton

English fine cotton getting spinning home


What to expect in 2016?

We must admit it; there has been a gloom and kind of a pessimistic feel in our office. Even though we are a company believing in the power of good choices, and have a general large degree of optimism, we have still been quite discouraged in regards to why the industry can’t make the BIG changes that needs to be done.

No matter how hard one works, things take time. A loong time. And no matter how much we want the world to change, we need the big businesses to want to change too, the changes that changes everything faster.

But the last few months, our hopes have been growing. The world IS changing and we hope that it is a staying change. When reading the textile business news from all over the world, we are getting positive, and want to share it with you. This is the first story of why 2016 makes us smile.


Story # 1: Manchesters new cotton mill

English company English Fine Cottons and the Textile Growth Programme, are in total investing £5.8million to bring old British cotton mills back to life.

One of the main goals is to bridge the gap between global retailers, domestic micro businesses and SMEs (Small and medium-sized enterprises), to strengthen local supply chains and promote sustainable growth.

The two initiators are renovating a former Victorian cotton mill, and combining it with cutting-edge technology, to start production of luxury yarn. English Fine Cotton, which today makes material for bulletproof vests at Tame Valley Mill, Dukinfield, is to produce luxury yarn at neighbouring Tower Mill. This way, British cotton is to be spun at home for the first time in a generation. The last time Tower Mill had cotton production was in 1955.


Tower mill in Manchester
Tower Mill in Dukinfield, Tameside, Greater Manchester

The plan is to be
 re-starting cotton spinning in the UK mid-2016, and it will by then be one of the most advanced cotton spinning plants in the world, with the latest in loom technology.

The Mill is not meant to compete with mass production of China, South East Asia or India. It will be a “high end” quality product, produced with luxury cotton from Barbados (Sea Island). The same cotton that Ian Fleming specified James Bond’s shirts were made of, and the ones Daniel Craig wore in the Bond movies.

“We are almost vertical as a company and the only thing we don’t buy in the UK is cotton, which I would very much like to do. The project could hopefully utilize the abundant skills base for textile manufacturing in the UK, as we remain exceptional as a country in specialist manufacturing. From cotton spinning to pattern cutting – the skills are there to make in Britain.”

British shirt-maker Emma Willis
(makes the shirts for Daniel Craig’s James Bond)


luxury cotton in the James Bond suits, made by Brunello Cucinelli
luxury cotton in the James Bond suits, made by Brunello Cucinelli

Cotton mills in Britain

What is a cotton mill?

  • A cotton mill houses spinning or weaving machinery for the production of yarn or cloth from cotton.
  • Cotton was an important product during the Industrial Revolution. The mechanization of the spinning process in the early factories was instrumental in the growth of the machine tool industry, enabling the construction of larger cotton mills.

The biggest cotton producer in the world

  • Britain used to be the biggest cotton cloth producer in the world. The mechanized spinning and weaving of cotton fiber into fabric began in Britain in the mid-16th century.
  • Manchester had no cotton mills until 1783. By 1800, there were 42 mills, and the city had become the heart of the cotton manufacturing trade. Mills generated employment, expanded population, and Manchester became a large commercial city.
  • The number of Manchester cotton mills reached its zenith in 1853 with 108 mills. In total there were 2650 cotton mills in Lancashire by 1860, employing 440 000 people and producing half of the world’s cotton yarn.
  • Then came the First World War, and cotton could no longer be exported to the foreign markets. The rise of other countries weaving and exporting their own cotton began.
  • By the 1930s, 800 mills had closed and 345,000 workers had left the industry. Though there was a slight revival after 1945, mills kept on closing down.
  • During the 1960s and 70s, mills in North West England closed at the rate of one a week in the, with the last one shutting in Greater Manchester in the 1980s.

Modern cotton mills

Modern cotton mills are increasingly automated, mainly built around open end-spinning techniques using rotors or ring-spinning techniques using spindles.

In 2009 there were 202,979,000 ring spinning spindles installed worldwide, with 82% of these being in Asia or Oceania, and 44% being within China. In the same year there were 7,975,000 open end spinning rotors installed, with 44% of these being within Asia or Oceania and 29% within Eastern Europe. Rotors are responsible for 20% of the cotton spun worldwide.

One large mill in Virginia in the United States employs 140 workers in 2013 to produce an output that would have required more than 2,000 workers in 1980.

Cotton spinning
Cotton spinning


“A number of times we have had firms coming to us saying they want British cotton. Unfortunately, up until now, we have had to say no. We owe it to the cotton industry – which Manchester was synonymous with – to put it back onto the world stage” 

Andy Ogden
General manager of English Fine Cotton’s parent company, Culimeta-Saveguard Ltd

Sea Island Cottons, know for their limited production of quality slowly grown cotton
Sea Island Cottons, known for their limited production of quality slowly grown cotton

“For more than 100 years cotton was the key industry in the various towns making up the borough and indeed the North West of England. The Park Road area of Dukinfield, where Tower Mill is situated, is a corridor of former cotton mills and testament to the hold spinning once had on the region. We
 believe this project shows how (…) effective a little northern grit and common sense can be in achieving successful solutions.” 

English Fine Cottons

Quality focused future

It makes us happy that it is possible to focus on high quality in an ever faster moving world. Doing it slowly with attention to details and process, from the raw material to the finished product, that’s what we hope for in the future. When you buy something, it should last and make you happy. It’s the volume and pace that we want to fight.


Lastly, this video that was made by the British Council to counter Nazi propaganda and help promote British cotton to the world, during the Second World War.


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5 Versions of the suit – (with a good conscience)

Miroslava Duma in London at fashion week wearing a stunning blue suit


The suit is always an investment. Not only does it work dresses up as an ensemble, but also, it is great to wear as separates, as blazer and pants with casual tops, denim, sweatpants etc. Perfect for a casual cool look.

We’ve collected some people who look both flawless and cool in their suits. Stylists, fashion insiders and creative’s with their own style, mixed up with our eco suggestions from our luxury handmade label Kerber. Masculine or feminine, their suits come in mix-and-match models to choose from, and they last a lifetime.


Keep scrolling to see and shop 5 looks that will elevate your wardrobe


Mix masculinity and femininity.

Comfy waist, cropped legs and a longer jacket. Feminine and masculine in one, elevates the feeling of effortlessness. Choose a loose singlet or t-shirt underneath to dress up or down. The keyword is loose. Like Kasia Smutniak, in a white Armani suit, with red lips and tousled hair. 

Kasia Smutniak in a white suit


Our feminine/masculine (conscious) suggestion:

Kerber Comfy Pants,    (1.997 NOK (no added expences)  Norway /€168 rest of the world)
Kerber Business Jacket   (2.979 NOK (no added expences) Norway, €250 rest of the world)


Elevate length with loose legs.

You don’t need to wear a traditional colour to look chick. Like Miroslava Duma does here in a perfect blue Stella McCartney suit, worn with a casual braid and classic white shirt.

Miroslava Duma in London at fashion week wearing a stunning blue suit


Our loose leg suggestion:


Fatal Pants in Blue,    (2.099 NOK Norway / €177 rest of the world)
Business Jacket in Blue,   (2.979 NOK Norway / €250 rest of the world)


Never be afraid to use your femininity.

Something that always works is the feminine black suit. With narrow, cropped legs and a jacket that elevate the waist. Like Hannah Davis shows of here at a Vanity Fair party.

Hannah Davis in the classic feminine suit at a Vanity Fair party

Our feminine ensamble suggestion:

Disco Pants,   (1.971 NOK Norway / €165 rest of the world)
Stall Jacket,   (3.004 NOK Norway / €252 rest of the world)


Embrace the slouchy masculine laidback trousers.

Works so well with brogues or sneakers. Like Mary Orton from Memorandum shows of here, long legs, loose shirt tucked in pants

fr mer


Our laidback slouchy pants suggestion:

AW15_Flatter_pants_wool_black_one_strap_v_top_forest_green_473_F_Just-Fshion kopi

Flatter Pants, (on request here)


Try the white shirt with high-waisted pants.

That’s enough. Style a feminine shirt with a high waisted loose pair of pants. Here shown by Clémence Poésy.



Our shirt + pants combo suggestion:



Urban Pants : (2.106 NOK Norway / €176 rest of the world)
Uni Form Shirt: (1.903 NOK Norway / €159 rest of the world)


Get inspired and choose better when you can!

Hugs from the Just Fashion Team

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In the studio.

From Hasla's workshop in Valle in Setesdal

Here you se the making of one ring. It is molded into a form an then goes through many stages before it becomes the ring you get when you order.

When the whole process is seen like this, in one, you kind of get the picture of how long it takes. It is also a great way to appreciate the fact that is can still be made like this, slowly with craftsmen and women, getting their pay.

Go to all Hasla products>

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Mia’s style.

Photo: Hans Kristian Riise Beautifull Mia Sundfjord got her own style

Mia Sundsfjord

Working freelance in the film industry

What are your thoughts on the terms “Sustainability” and “Ethical production”? 

“Well, it isn’t easy to navigate between all the terms and it is not easy to do better choices either. When I go to the High Street stores and see something with the tag “Made in Bangladesh”, I get a stomachache. The money goes straight to the top of the chain, but even though I know this, it is so easy to choose the more  affordable products”.


Love these loose flowing pants. They will work great for dressing both up and down
“Love these loose flowing pants. They will work great for dressing both up and down”
"I would add this cotton sweater and the classic, androgynous ring from Idamari"
“I would add this cotton sweater and the classic, androgynous ring from Idamari”

Fatal pants, Half Circle Sweater, Eir ring


“You see something you like, and the barrier for buying it is so low. You don’t think about choosing better there and then. You think about your wardrobe, how it will fit in there, and that’s the only thing you have to consider. So I guess these terms gets me thinking about the changes we all are trying to make, but still haven’t managed to do”.


"You might have discovered already, that I am a fan of the blue collection from Kerber. I want so many different models. These Must have Pants with long legs are also great, and even better styles with Elsien Gringhuis Half Circle T-shirt and JohannaN bracelet"
“You might have discovered already, that I am a fan of the blue collection from Kerber. I want so many different models. These Must have Pants with long legs are also great, and even better styles with Elsien Gringhuis Half Circle T-shirt and JohannaN bracelet”

Must Have Pants Blue Long, Half Circle T-shirt, Horn Bracelet


"These two when I'm going to a party? Yes I think so"
“These two when I’m going to a party? Yes I think so”


Usha Earrings, Party Shorts Blue


If you should elaborate, how do you choose your wardrobe, and do you regularly repairs and fix things that are broken? 


“I often ask myself; Why not choose better? and I’m working on it. It costs more, but in the end, it is likely to be a win to choose quality and something you will love. 6 pants from the high street stores equals maybe one slowly produced high quality pair of pants. And to know something about how it is produced, and that the people that made it, touched it, have been treated well and got their fair share, means something too!”

"For more casual days when I want to rough things up a little, I would love to leave my house in this No Sleep Until June 5 Panel in white and the grey bucket bag from Schermann Ringdal"
“For more casual days when I want to rough things up a little, I would love to leave my house in this No Sleep Until June 5 Panel in white and the grey bucket bag from Schermann Ringdal”

Prensen Grey (currently out of stock), 5 Panel White


“You don’t repair pants when the repair costs more than the pants. We are not used to this kind of thinking. The products have so low value that it’s usually not in my mind to think about fixing it. But I do choose better sometimes. I love to go to the small independent stores, both here in Oslo and when I’m traveling. To talk to the people there and get the details and stories behind what I buy. And to see the commitment that goes all the way from the making of the product to the person selling me it. It makes me feel proud and it makes me love what I buy there more than other items. And THESE things I definitely fix if they are broken”.



"I have always wanted a great suit! With the ones from Kerber, I can mix and match my own feminin/masculine variant. Great blue colour as well"
“I have always wanted a great suit! With the ones from Kerber, I can mix and match my own feminin/masculine variant. Great blue colour as well”

See all suit-combinations here


“With food there’s been a great change the last few years here in Norway towards better production and small independent food-labels, but with clothing it is much more complex. You need to love what you buy in another way. It is connected to your identity. But in the end – like with food – you have to say even though it is hard – I just have to stop eating that and choose something better!”


"These stockings from Swedish Stockings remind me of the stories I've heard about the war when stockings where so expensive that women painted the line onto their legs to make an impression of wearing stockings. It is a real nostalgic model and elevate any dress to a new level"
“These stockings from Swedish Stockings remind me of the stories I’ve heard about the war when stockings where so expensive that women painted the line onto their legs to make an impression of wearing stockings. It is a real nostalgic model and elevate any dress to a new level”

Stefanie Seam Stockings

"There are so many great jewelry pieces at Just Fashion, but this one really stood out. It it's a classic"
“There are so many great jewelry pieces at Just Fashion, but this one from Dutch Basics really stood out. It it’s a classic”

Circle necklace

How do you see the future? What do you think the future holds in regards to production and consume?
“I think we are facing great challenges. I think that for ethical production to become mainstream, they need to get subsidized. To be able to compete with the big chains when it comes to price. But maybe also the change will come no matter what. That it forces itself into our lives”.

Follow Mia
Instagram: @miasundsfjord

Bilde 07.01.2016, 16.47.26

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To make it all go in a circle.

Elisabeth and Victoria Lejonhjarta with JohannaN necklace and ring


This is a story about Just Fashion, and a strong woman we have gotten to know during the growth of our site. Johanna and her jewelry label JohannaN, was the fifth label to come onboard Just Fashion. We want you to know what she is up to!

Production in Bangkok

Johanna produce at two production sites in Bangkok, and they have been with her all the way from the start in 2009.

In the workshop of Cha and Joy
In the workshop of Cha and Joy

Family Workshops

The metal workshops, she knows in and out, and they have grown with her. Tom and Boom are husband and wife-team. They have a small workshop in the first floor of their house in the middle of Bangkok. Tom is sawing all the pieces and Boom is managing their orders, checks the quality, and puts on chains before dispatch to Sweden.

Tom and Boom in their Workshop with their daughter
Tom and Boom in their Workshop with their daughter

They are setting their own price on their work and that’s what Johanna pay them – done deal. Johanna can now ensure them full time work – which I bet feels great!

Since Johanna has been growing a lot the last years, she now also works with a second and third family workshop, Joi and his wife Nok, and Cha and his wife Joi.

In addition she also works closely with Boy, her creative collaborator in Bangkok and he communicate with all teams and takes care of the logistics.

Watch this short film showing the handsawing in the workshop


Family Factory

The bigger factory that does the casting is family owned with around 60 workers. The last visit to this factory was in February 2014. This factory is also located in Bangkok, and will be a focus in January when Johanna is going back to Thailand.


The raw material

There are large deposits of zinc and copper in Thailand. These metals are combined to form brass, which is a traditional material, used in the Buddha figures and in many religious ornaments and sculptures.

johanna n This is Home adjustable bracelet, seen from abve
johannaN This is Home adjustable bracelet, seen from above

This tradition means that there are people with knowledge about the old way of doing the sawing and casting process that can be given work.  Over time, generations of creative artisans built a tradition of craftsmanship around brass – a craft tradition that today only exists in a few places in the world (Abareness also uses these skills in their jewelry workshop in Nepal)


johanna n umeå ring with beetle, seen from front
JohannaN umeå ring with beetle, seen from front

It’s been a pain in the ass to try to track the raw material. With gold and silver, there are a lot happening in the world in regards to sourcing, but with brass, the doors are still closed and there is no tradition for these kinds of investigations. One believes that around 70 % of all brass around is already recycled, but we would of course like to know where OUR (our designers) brass is from. This is an ongoing process, if you are a brass wiz and want to share, let us know!! 


Can a business have a personal moral?

Yes, we do believe they can!

There are so many people who are skeptical to the concept of ethical fashion. It is such a wide term, and also difficult to grasp and to see something else than a trend in it. Well, it is in these meetings with our designers, by knowing them, that all doubt about their intentions is washed away. With JohannaN, I have been sure from the start.

Full action in the workshop
Full action in the workshop

She has walked the hardest way, to make her brand sustainable, and now she has come full circle in so many ways. The things that are still difficult to change are really difficult to change!!! Its complicated, sitting in Sweden, trying to get access to the details around the production, not because things are secret, but because there are no tradition for these kinds of investigations in Thailand.

To manage to make a lasting change, it is essential for our designers and us to understand the culture in the country in which we operate. To make room for dialog that can stretch over time, so there are no misunderstandings.

Elisabeth and Victoria Lejonhjarta with JohannaN necklace and ring
Two beautiful up and coming fans, Elisabeth and Victoria Lejonhjarta with JohannaN necklace and ring


It is about knowing peoples cultural habits, and making them understand that you want to get under their skin, working WITH them, not having hidden agendas and papers with small writing on them. And this goes both ways.


JohannaN's second hand system. You can borrow, excange and deliver back what you dont use
JohannaN’s second hand system. You can borrow, excange and deliver back what you dont use

The skepticism is often grounded in fear of prices being forced down, or fair of losing the order completely, or that somebody will force changes on them that makes the production difficult. They can be scared that questions are about taking something away from them, like they may have experienced before.


a form from the casting process of the jewelry
form from the casting process of the jewelry

In January, Johanna is going back to Thailand to visit the workshop and the factory. We are going to be with her on her journey through films, stories and pictures. The thing with great designers with good intentions is that it never stops. It’s not about either or, it is about the journey and the choices one makes along the way.

Designer Johanna N herself
Designer JohannaN


And remember, , if you buy your JohannaN products at Just Fashion, you support both of us in our work towards a sustainable future!

Marte & Just Fashion

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The choices we make.. one versus the other.. and sometimes one feel the need for one high and one low, one hard one soft, one statement, one subtle and one in fish and one in cow..

The everyday pant.

high versus low pants, what to choose?
high versus low pants, what to choose?


The detail on your earlobe.

Hard vs soft stud earrings?
Hard versus soft stud earrings?

SOFT from Abareness
HARD from Hasla


The everyday bag.

Fish leather vs cow
Fish leather versus cow

FISH from Eben
COW from Schermann Ringdal


The necklace.


statement vs subtle?
statement versus subtle?

STATEMENT from JohannaN
SUBTLE from Dutch Basics


The blazer.

One button vs two?
One button vs two?


Make your choise :)

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Conscious inspiration

Swedish Stockings captued by people

From time to time, we share your pictures. Nothing makes us more happy than to see our designers pieces in use, on conscious people, out there in the world. Tag your picture with #myjustfashionstory if you want it to ne easier for us to find you:)




Favourite new pendant, that has Karma on one side, Karisma on the other ? and also the rings from @abarenessfashion #abareness

A photo posted by Margaret Berger (@margaretbergerofficial) on





“People need clothes that are cool AND ethical.
People need to know that there are designers with a conscience out there.
People need to learn how to value and keep their clothes.
It all starts with transparancy”

Just Fashion



Good to have you, thnx for the early birthday presents✨ #andotherstories #americanvintage #swedishstockings

A photo posted by Kelly Noa Estelle Hulleman (@noaestelle) on


Friday cuddles #abareness

A photo posted by @mathildelr on



“We have the power in each and every purchase we do. By bying clothes from designers who really work the right way, you will give the world a bump in a better direction. Quality beats quantity any day! Products are so much more than products”

Just Fashion


Beautiful story behind @atelierkerber on le blog?⭐ #FashionByKimB at

A photo posted by Kim Brink (@lovebykimb) on



#bitsandpieces #bnp #tshirt #sweatshirt #bnplab #grybukai

A photo posted by Karolina Kuodytė (@arolinak) on




More creds to @jacob.cr2 ? #darkhair #piercings #creds #verticallabret #b&wfashion

A photo posted by ?宇宙人? (@alien.baee) on


Shapes within shapes, always into a good grid ?? Landing in stores next week

A photo posted by Charlie May (@charliemay) on


In love with my new tights #swedishstockings #premiumhosiery

A photo posted by Kelly Noa Estelle Hulleman (@noaestelle) on


No sleep until june #nosleepuntiljune

A photo posted by Thea Dyring (@theadyring) on




Veskesmell i Bodø – materialistisk lykke ?

A photo posted by ? (@isabelhess) on


❤️ from me to all of you! @abarenessfashion #sponset ?: @fotoesben

A photo posted by ❥ (@aimforhappiness) on


#idamari#aajournal#sustainable#organic#magazine #pernillenadinemakeup

A photo posted by Pernille Nadine (@pernillenadine) on


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Just Fashion goes Tupperware

Bilde 06.11.2015, 13.54.50


First homeparty

Just Fashion decided that we want to travel to you, and at the same time get to see our country. Our first trip was planned for the West Coast, to Bergen.

We call it Just Fashion goes Tupperware

Leaving Oslo.... Just Fashion goes Tupperware
Leaving Oslo…. Just Fashion goes Tupperware
Making energy while driving a Hybrid
Making energy while driving a Hybrid

Last Weekend we got into Eline’s Hybrid for a ride from Oslo, over Hardangervidda, all the way to Bergen, where a small bunch of women and men got to tough, feel, try on, and buy our products, while enjoying each others company and a few glasses of something good.

Over the Mountain

at 1000 meter, Ustaoset
at 1000 meter, Ustaoset

It was a perfect ride over Hardangervidda. In Norwegian we call it “trollsk”.. the best English word would be “bewitching”. 



Roadtrip to Just Fashions first homeparty, Just Fashion goes Tupperware
Roadtrip to Just Fashions first homeparty, Just Fashion goes Tupperware


So what is a Tupperware party?

social gathering invented by the company Tupperware in the 1950’s, where the host (or more typically hostess) entertained the guests, and provides them with an opportunity to order Tupperware. 


Just Fashion is a whole other company with another agenda, but the concept is the same, to let people relax and have the time to hear our stories and talk to us, one on one.


When you get to tough and feel things in a relaxed setting with your friends, we hope you also get that sense of higher value that our products carry. The stories and the time spent making them, will always be a part of the product you take with you home. Or the product you order and have to wait for, for it to be made.

Swedish Stockings recycled nylon stockings
Swedish Stockings recycled nylon stockings


Over the mountain again and back

On the way back everything had changed.

Just in the course of that Weekend, the mountrain-tops went white…

Bilde 09.11.2015, 14.31.53

Hardangervidda home
Hardangervidda home

Back in Oslo

We must say that we are so pleased with meeting new people and talking about our goal with this company. We want to travel more. If you are more than 10 people and want to make the same kind of experience, let us know (in Norwegian if you like), and we will try to come:)

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Qualities of Porcelain

Dutch Basics classic eco jewelry



  • China was the birthplace of porcelain making, and it’s been found in the shape that we know today, as early as the 206 BC (the Han Dynasty).
  • Marco Polo was one of the first Europeans to learn about porcelain, but it didn’t enter the European marked until around 1517.
  • In these ancient times, it was very expensive and only used by the rich and famous.
Dutch Basics adjustable porcelain ring with one white and one black porcelain stone
Dutch Basics adjustable porcelain ring with one white and one black porcelain stone


Why porcelain?


Natural ancient process

Porcelain is a ceramic material, made by heating materials in a kiln to temperatures between 1,200 and 1,400 °C. The end result is always a surprise, since the colour constantly changes during the process. Kaolin is the primary material from which porcelain is made, but also clay minerals normally account for a small proportion of the whole.

Dutch Basics Double drop earrings in porcelain
Dutch Basics Double drop earrings in porcelain

Incredibly strong

Porcelain is a strong material and will last a long time! You can find proof of that in ancient ruins in the Middle East, and also in the fact that is is still used in making of teeth. The toughness, strength and translucency comes mainly from vitrification at the high temperatures it goes through.


Porcelain conserve its colour and characteristics for a long time. Words that describe it is: hard, tough, completely vitrified, whiteness, translucency, resonance. and a high resistance to chemical attack and thermal shock.


The Porcelain collection

Dutch Basics was inspired by China and the far East, and wanted to merge this with its own classic simplicity. The collection was developed in collaboration with Chantal Lensink and Gaby van Deutekom. I is also done in collaboration with a small Dutch workshop, where people with disadvantages get a chance to work in their own pace. The silver and gold pieces are made in Dutch Basics permanent jewelry workshop in Portugal.


Watch Dutch Basics making of the collection

See the products in store.

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Women Supporting Women

Marielle Kerber and Thuy in the factory in Vietnam, supporting women through good working conditions and by involving the craftswomen in the designing process

“Despite great strides made by the international women’s rights movement over many years, women and girls around the world are still married as children or trafficked into forced labor and sex slavery. They are refused access to education and political participation, and some are trapped in conflicts where rape is perpetrated as a weapon of war. Around the world, deaths related to pregnancy and childbirth are needlessly high, and women are prevented from making deeply personal choices in their private lives”

Human Rights Watch


The Gender Gap

At Just Fashion we fight for gender and race-equality. We believe that everybody should have equal rights to make the same choices in their lives, which is not nearly the case today.

Based in Norway, Just Fashion are one of the lucky ones, at 3rd place in the Global Gender Gap Report for 2014, only beaten by Iceland and Finland.

It’s much worse for countries further down on the scale, like Nepal on 112th place, and all the way down to Yemen, at 154th place, the last one.

From the factory outside of Kathmandu in Nepal, where a/bareness know that their workers have good pay and a say in things
From the factory outside of Kathmandu in Nepal, where a/bareness know that their workers have good pay and a say in things


Supporting women through your fashion buys

Several designers at Just Fashion are working with women in countries further down on this list, and they make sure that

  • their factories and workshops strengthen women’s rights
  • giving not only minimum wage but also living wage
  • making sure that they have good working conditions and that the women are heard


From the project a/abareness did in a village in Nepal where women got to work from their homes
From the project a/abareness did in a village in Nepal where women got to work from their homes

Outside Kathmandu in Nepal our designers Abareness have taken part in a project where women, because of their caste, cannot leave their village. By giving them the opportunity to work from home, their economy and status is strengthened. These products are now unfortunately sold out, but we are hoping there are new projects to come.

Dark statistics


From Kerbers factory in Vietnam. Thuy working on silk products, a tricky material which need sklls to be done right
From Kerbers factory in Vietnam. Thuy working on silk products, a tricky material which need sklls to be done right


Just Fashion designers supporting women

By supporting designers who make sure that women get paid, not only minimum, but also a living wage, you can take part in slowly changing a mentality in countries where women rarely get a say. And in other countries, like Germany, Norway and the Netherlands, you will give a share to women in professions that are not considered prestigious or important.
Here are the designers you should buy from at Just Fashion to make sure you support women in some way.


Makes sure that the women in the bigger knitting factory have good working conditions and living wage pay. In addition, Abareness is actively supporting educational projects that doesn’t discriminate between girls and boys, through their #coolkidsneedscleanwater project.


#Coolkidsneedcleanwater, a/abareness project in schools in Kathmandu
#Coolkidsneedcleanwater, a/abareness project in schools in Kathmandu

Anne Gorke

Anne Gorke modelling her Parrot Dress
Anne Gorke modelling her Parrot Dress

Are supports independent craftswomen in and around Weimar in Germany.


Is a woman; designer Emma does all the work herself in her studio in Oslo.

Elsien Gringhuis

Supports independent craftswomen in Netherlands. In addition, she only use women of all ages, and with focus on their thoughts, ambitions and aspirations in her lookbook campaigns, and by doing so, shows another side of fashion than the too young clothing hanger-model.


Liesbeth runs Fashion council Netherland and is modelling an outfit in Elsiens Gringhuis last lookbook
Liesbeth runs Fashion council Netherland and is modelling an outfit in Elsiens Gringhuis last lookbook
IIIF leather bag made by an independent female craftswoman
IIIF leather bag made by an independent female craftswoman


Does all the work herself, in her studio in Berlin, and she is obviously a woman.


Works with one craftswomen on Iceland for their leather bag-collection.


Works with craftswomen (and men) in Hoi an in Vietnam. They get living wage and are encouraged in developing their skills, also taking part in the design process.


Karen Pederstad is the designer behind Retusj, also made by hand by the designers herself in her studio in Oslo.

Just Fashion

Almost everybody involved in Just Fashion are women , and our founder is a woman. By supporting us, you also support our fight to find more designers who believe in gender and race-equality, regardless of their gender.

Just Fashion founder Marte DJupesland
Just Fashion founder Marte DJupesland

Learn more about gender equality

This video from World Economic Forum tells a short version of why the report about gender equality is important

Read and look at key statistics from the Gender Gap Report here, or download the total report.

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Behind our products

Kerber fall 15 pants and coat

The designers at Just Fashion can tell you a lot of stories, still their products also speek for themselves.  Together we work towards full control and transparency in every aspect of the journey our products take. Here are some of them, take a look.


designer Anne Gorke
Designer Anne Gorke
Designer Cathrine Rosseland
The designer Cathrine Rosseland





Designer Marielle on her bicycle in Han Noi
Designer Marielle on her bicycle in Han Noi


Designers Linn and Nadja
Designer Linn and Nadja


Designer Elsien Gringhuis
Designer Elsien Gringhuis


Doris, the founder of Dutch Basics
Doris, the founder of Dutch Basics


Designer behind Apollonius Clothing Emma Linjedahl with her dog Kodac
Designer behind Apollonius Clothing Emma Linjedahl with her dog Kodac
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Where do dead clothes go?

Kerber - Silk top and skirt fw15

It all starts in the store

If you think of it, during a day, we have a huge amount of choices when we are shopping. And everything is about this:

  • How we buy what we need
  • How we use and maintain what we have bought
  • How we get rid of what we have, when we can no longer use it

In 2013, there where produced as much as 85,4 million tons of textile fibers worldwide, and the number increases dramatically each year. So every move we do as consumers helps. From which fabric you choose to begin with when you buy something new, to how you wash it, and how you get rid of it in the end. A great way to start is to think about it at the store.


If you choose a non-biodegradable textile like polyester, spandex, nylon, and rayon, and it does not have a good recycling system, it will end up on landfills and can take from 20 to 200 years to fully biodegrade. We know that sometimes we love those products we find in the wrong materials, and sometimes it is better to choose a pant in polyester than in cotton because it may last much longer with wear and tear, but off course the best thing would be both at once.


landfills are growing.
landfills are growing.


Composting biodegradble textiles

We are making a series of blog-posts about where you can put things that die, telling you how to reuse/recycle /up-cycle them, and how to get rid of them in the end. Today we will talk about organic matter and how long it takes for them to biodegrade. It is the easiest textile to biodegrade, but it still needs to be put in the right environment though!

Choose ecological, and you can be sure that the whole process is without chemicals, also what ends up in your garden or on your plants. Coloured materials are OK to compost, but sometimes they can contain small amounts of chemicals if they are not coloured in an organic way.



Cotton is one of the easiest textiles to biodegrade, especially if it is 100 % cotton. In a compost bin, it can biodegrade as fast as in a week, but also as long as 5 months.

Apollonius - Colour My Box - Sweatshirt with white handprinted box in front, 100 % cotton
Apollonius – Colour My Box – Sweatshirt with white handprinted box in front, 100 % Cotton


Wool normally biodegrade in the course of a year, but can also take up to 5 years to biodegrade, depending on the tratment and type of wool.

black rat black unisex kim pants - 100 % wool jersey pants with a comfortable fit
black rat black unisex kim pants – 100 % wool jersey pants with a comfortable fit


Less than a year, sometimes a little more.

black rat bamboo female t-shirt, shown on model
black rat bamboo female t-shirt, shown on model



Also easy to brake down in to soil. It can take as short as two weeks to 6 months.

Apollonius - from AW14 collection lookbook - linen shirt
Apollonius – from AW14 collection lookbook – linen shirt



Is a plantmaterial, usually not processed the way some of the materials mentioned above are. In most cases it uses really short amount of time to biodegrade, around a week to a month.

nosleepuntiljune aspectabund shirt in grey-blue
nosleepuntiljune aspectabund shirt in grey-blue, hemp and organic cotton



Up to a year, but sometimes longer.

Kerber - image header fw15
Kerber – fw15, 100 % silktop and silk skirt

 Composting process – how to do it!


Making a compost bin

If you have room for it, you could make your own compost bin, and your clothes can in time become natural fertilizer for you garden. A simpe search on Pinterest got us all these different ways to build your own compost bin. Big or small garden, you will find a DIY guide here.


compost bin where your biodegradable matter becomes food for your garden
compost bin where your biodegradable matter becomes food for your garden

Making an indoor compost bin

Many of us don’t have a garden, but the good news are that it is possible to make it work indoors as well!

We added an infographic from Ecowatch, but also check out this great guide from Forbes on how to make your own indoor compost bin in a small appartment.


how to make a small compost bin in your apprtment, source
how to make a small compost bin in your apprtment, source


Preparing the textiles for composting

  • Shred your clothes first. It is important to cut your clothes into smaller pieces, especially heavier fabrics like wool, to allow them to compost better.
  • Remove non-biodegradable materials like plastic or metal buttons and zippers before composting.
  • Make sure you add them to the bin alongside fresher, wetter items, don’t overwhelm your compost heap with old clothes – no more than 25% at a time.

You are ready for composting!

Follow our Composting-board on Pinterest to get our finds as we investigate further.

Posted on

Hello world!

Just Fashion logo

Brand new site!


It was time for an upgrade, and finally it is here! Just Fashion have a brand new package to shine in.

We are so greatfull to our collaborators, Studio Netting for their great work! We recommend them to the world!

Our core is the same, as are our goals, giving you high quality products from designers with great core values. We will continue to tell you about our relationship with them, how we work together, and how we try to build our network of great suppliers and production sites.


We need change


“Second to oil, fashion and textiles is the most polluting industry in the world. Every stage in a garment’s life threatens our planet and its resources. It can take more than 20,000 litres of water to produce 1kg of cotton, equivalent to a single t-shirt and pair of jeans. Up to 8,000 different chemicals are used to turn raw materials into clothes, including a range of dyeing and finishing processes. And what becomes of the clothing that doesn’t sell, falls apart or goes out of style? More often than not, it is discarded in giant landfills. How can the fashion industry become more sustainable?”

BoF, Business of Voices

Just Fashion continues

Like Business of Fashion, and their great site for debate and discussions around new solutions, Business of Fashion Voices, we will try to keep up and make steps in a better direction every day. The world is changing fast, and each time we do our choices we make a difference. We got so much more power than we think.


Just Fashion presents a careful selection of sustainable design - her shown with dotted stockings by Swedish Stockings
Just Fashion presents a careful selection of sustainable design


We hope you will continue to enjoy our concept and vision. Ask us questions. Give us feedback. And take part in moving things.

Lots of Love from Marte and the Just Fashion Team


Just Fashion founder Marte Djupesland
Just Fashion founder Marte Djupesland