Beautiful story “Oslo Nights”
Showpiece coat by Tonje Plur and pearl earring by T-Raw, styled by Sunniva Hartgen
Foto: Hugo Jozwicki
Styling: Sunniva Hartgen / Pudder Agency
Hear: Pål Berdahl
Makeup: Marthe Hesvik
Fotoass: Alvin Santos
First of all, the difference between the two is not that big, but the result of choosing one over the other makes a difference. The process is almost the same, but the scale of which they are produced and what is put into the production is not.
Silk is one of the oldest fibers we know of and has its origin from China, around 2600 BC. The cultivation of silkworms in order to produce silk is called sericulture. The first step in the production is called “hatching the eggs”. During this stage, silkworms lay eggs in an artificial environment with the aim of getting them to lay as many eggs as possible. The female produces around 300 tot 400 eggs at the time. The silkworm dies right after laying these eggs. After 10 days, the eggs hatch into larvae (caterpillars), and the feeding period starts.
During the feeding period in commerical silk production the larvae is fed mulberry leaves (results in the finest silk) and grow very fast. They eat around 50.000 times of their initial weight. In approximately 6 weeks, the larvae are 10.000 times heavier than at the time of hatching, and ready to spin a silk cocoon. The silkworm needs around 3 till 8 days to spin a cocoon, thereby producing one kilometer of silk filament.
Organic silk has more or less the same processing as conventional silk here, but no pesticides, insecticides or harsh chemicals have been used to make land or larva grow faster. The silkworms get a more varied diet instead of mulberry leafs alone, and everything is organic.
When the coooon is ready, it is treated with boiling water or hot air and the silk filaments are unwounded again, getting soft by the heat, which is called “reeling the filament”.
In nature, at this point, the silkworm (e.g. chrysalis) would break out of the cocoon and become a moth. However, this would damage the silk fibers, and therefore the chrysalis is killed before the thread is collected from the cocoon.
The process in organic silk production and commercial production is more or less the same in the stage where the silkthread is collected. There is still no way of keeping the thread in one piece and make the moth survive.
One cocoon contains only a small amount of silk and around 2500 silkworms are needed in order to produce one pound of raw silk. Silk amounts to only a very small percentage of the total textile fiber market, even less than 0.2%. Organic silk is then again a marginal percentage of this. The production is small and controlled, thus also creates a smaller amount of raw material.
Tallin-based jewelry brand, collecting its inspiration from nature’s pure lines and having a contemporary fresh take on jewel crafting.
JF started working with Hyrv spring 2018. We met in our common love for simple, elegant and classic design that lives on forever (and is even handed down through generations), and of course in our common denominator; sustainable and well thought through processes.
Since then we’ve seen Hyrv grow and gaining new followers. They are consistent in the way they build their universe, and we couldn’t be more proud to work with designer Kateryna and her team.
All of Hyrvs collections are made in their studio in Harjumaa, Tallin, Estonia. The team uses a combination of handcraft and 3D printing, but also do customization and special customer-collaborations.
The workshop has 3 workers and some part time freelancers when orders are larger. The facility holds a high standard when it comes to both worker and environmental guidelines.
Hyrv only use recycled silver, natural stones and other natural materials in their collections. For polishing or matting silver surface they use walnut shells or other organic fillers. Artisanal methods are implemented in every collection, and they use non-toxic and low energy sources. E.g. the use of 3D printing increase efficiency, use less energy than other methods, and is a significant way of reducing unwanted waste.
Hyrv decided early on to not use any synthetic inserts, packaging or exhibition displays (for storefronts) that could be harmful to the environment. They only use natural and recycled material for their displays and packaging, like the 3D printed wood plates and the recycled cotton and paper bags and boxes. It is both 100% recycled and recyclable.
The driving force behind Hyrv is founder and Creative Director Kateryna Pishon. She was born in Tallinn and got her BA in Jewellery Design from Estonian Academy of Arts. After polishing her skills at Antwerp Koninklijke Academie voor Schone Kunsten (The Royal Academy of Fine Arts Antwerp), she worked in a New York’s jewelry company. This combination of experiences gave her the base she needed to start up Hyrv in 2012. She then felt confident that the time was right to experiment with a variety of ideas, materials, processes and techniques.
“I design for modern, young people with a varied day. I want to design jewelry pieces that are chic and easy to wear, but will also make you stand out.”
– Kateryna Pishon
Each HEKNE collection carries the colours of a selected bird. This way the label connects each collection to nature and give themselves restrictions that elevates their universe.
HEKNE was established in 2013 by Anja Birgitte Daatland Hekne and Siglinde Maria Lunde, two childhood friends. The fall 2016 collection was their first, which also is a testament to the two women’s planning skills, doing every bit of their production with people and planet in mind. Spring 17 they launched their second collection.
Anja has a BA degree in Fashion Design from Ravensbourne College in London and has studied Marketing Management at CPHbusiness in Copenhagen. Siglinde has studied PR and marketing at BI Norwegian Business School in Oslo.
HEKNE is all about the slow way of producing, and they find their inspiration in the organic harmony of nature. They want to take part in changing the pattern of overconsumption, focusing instead on small classic collections which can, both in quality and cut, last more than one season.
Early fall 17 Hekne updated their universe with two classics, off course built with organic and recycled materials, and every bit produced under organized and good conditions in a small factoriy in Lithuania. The two-piece capsule is inspired by the Mallard
Kimono dress from Elsien Gringhuis. Isn’t it nice when something can be worn several ways? This one can. Opening in front or opening in back? Feel the mood and choose based on that. Good large pocket to dig your hands into. Customize size if you need to or choose one of the pre-set sizes.
Lemon Zest pumps from Guava. These are for showing of and probably (if you are not an extremely skilled heel-walker demands bicycle or taxi. But what are great show-off shoes like these without the specialized constructed heel from Guava? It is the icing on the cake and what makes them really 100 % perfect.
Backpack with tassels in Dove Pink from Kokosina. Classic and practical, still fashionable and easy to take from day to night. We love the tassel bags, and recommend, if you don’t particularly like this colour; check out the other tasselbags – maybe there is one there for you.
The Usha Earrings from A/bareness. Boho to the bone, but does not require an embroidered dress to fit inn. Actually, it goes with almost anything. Bring out your streetwear and match with these babies. Trust us; they have the right kind of bling to them.
Vera Socks from Swedish Stockings. These babies are currently out of stock, but will soon be back, so we add them to the list (it is off course a REASON for them being out of stock – they are bang on this summer for trainers or heels..any shoes). Let us know if you want to be notified when it is back in stock.
Norwegian label Mørck consists of mother and daughter team, Marianne Mørck and Monika Mørck Hauge. Marianne has her background in orthopedics (which is closely related to the body and the individual), and Monika is an educated artist.
Mørck advocates for natural and traditional materials and wish to promote local businesses as well as ethical and sustainable production. They collaborate with tanneries in different countries and spend a great deal of time finding the leather, where the quality and sustainable choice is evident.
To choose goat, reindeer and for the first time FW17, Norwegian lamb leather, is something that makes logistics an important part of the labels collection planning. The dream would be to do the whole process closer to home, but for now this is impossible. It is a true evidence of the labels sustainable core, that they do not choose the easiest route, but instead make sure each product is made with the right type of leather.
Mørck combines these ancient material traditions with modern design and solid craftsmanship. Through the acknowledgement of the inherent qualities of natural materials, clothes with durability and patina are created. Leather from salmon and reindeer is by nature a limited resource. There are practical limits for manufacture. Consequently, the collections by Mørck will inevitably be small and exclusive.
Mørck Stitching only use leather from livestock animals that have free range of movement and from farmers treating animals with respect when it comes to protection, breeding and health.
Salmon and reindeer were important factors of survival for the early settlers in the north thousands of years ago. They provided food. They provided clothing. Towards the end of the Stone Age, the goat gradually became important for people’s livelihood. Mørck takes up again these traditions by showing that use of the leather can be luxurious, long lasting and of the highest quality.
Just Fashion started working with Elsien Gringhuis a few years back. With our shared core values it was a great meet. Thanks to Skype we are always able to talk directly with designers far away and get a sense of how they work and think on a personal level. This is really important to us.
From this starting point we have seen Elsien grow, building each stone of her business on the same ground principles and keeping her core. Being featured in Italian and German Vogue last year as a design talent to watch was a great confirmation that Elsien manages what we want to show the world; it is possible to be forward thinking and deliver FASHION while still choosing better production methods and raw materials in the process.
Elsien’s design is not built on collections and seasons. The design is made much more like books, where each collection brings a new chapter, but all parts of the book are always available. Comparing the collections, you can see the similarities in the style and the design, the colour scheme and the cut of the products, and it is all made to build on each other and be mixed and matched. Elsien always use a shape element in each collection. That way each chapter she produces is stringent and saves fabric in the process.
Elsien’s design principal is completely based on sustainability. Form, function, material and finishing all contribute to designs with a long life span and high quality. Being a sustainable brand is more than using just the best fabrics. All design is built on the No Waste principle, trying to make a result of nearly no waste in the design process. The focus is on highly innovative patterns that reduce the waste to a minimum.
Elsien Gringhuis works with wool, cotton, silk and other natural materials bought from trusted retailers in Italy and the Netherlands. The label does their best at finding a balance between being sustainable and being a high-end fashion label. Most fabrics are GOTS, BCI and/or Oekotex certified, and the goal is to get all of them certified. The important thing though, is to keep the fabric quality high, so the design will last a lifetime. All items are produce locally in Elsien’s studio, on demand, not made before you order them.
“A functional and well thought out design makes me very happy. All good things are simple, but there is nothing more difficult than to make a good and simple design.”
– Elsien Gringhuis
We are up and running in House of Oslo!
Read about us and the opening at Green House by Anja Stang!
The Norwegian bloggers and advocates for fashion with compassion, Joakim Kleven and Frida Ottesen made this BEAUTIFUL editorial with styles from our store. Take a look! And check out the pages of these talented young stylish people! They are the future and they set the standard for what they want fashion to be! We salute them!
Yes! We want to be the ones doing it. Help us out!
Our cities are full of stores, and 99, 9 % of them are offering us mass-produced design.
For some reason, and we believe it snuck up on us, we’ve all been caught in this illusion that the norm is to be able to shop cheap and fast, without any other concern than the time it takes you to stop by a store. It’s also the norm to be able to do so many times in the course of a really short period. And to experience new collections and sale items every time you stop by. And there is no such thing as a win win when it comes to this multitude of cheap options. The risk is taken by somebody far away that you cannot see.
Just Fashion have worked hard for some time to erase the line between sustainability and fashion. We are tired of the question if it is possible to produce a basic t-shirt in a good way. Of course it is. So our next step is to make people able to stop by and experience our designer stories and touch the quality of each item. We want to become a store in the physical world as well as online.
Even though we’ve grown since we started out, we are still a small startup with great ambition and our heart on our sleeve. So to be able to take the next step and establish ourselves in a physical store, we need your help.
Take a look at our campaign at Bidra.no and support us if you can. We understand that for people living abroad it might seem strange supporting a store that you may never visit. But if you are a fan of Just Fashions universe and our designers and want us all to grow, your support now, big or small, will also affect our online growth. Our gift-program is mainly offering redux cards for our store, but we will also weekly (for 3, 5 weeks from now) add products you can win when supporting us, and also some limited edition items. Follow our Facebook-page for daily info about these added gifts.
To read more about the Just Fashion Team, what your support will cover in the establishment of our shop and the current gift run, go to our campaign at Bidra :)
We will not be able to make this happen without your help, please support us :)
Thank you in advance!
Only in Oslo, at Vulkan Depot with our friends at Dreams Collected
November 11 – 13, 2016
Friday 10 AM – 19 PM
Saturday 10 AM – 18 PM
Sunday 12 – 17 PM
We are so proud to announce that two of our designers are taking part in this year’s Oslo Runway. If you are in Oslo, make sure you get yourself a ticket to the show.
Beate Godager was picked by a jury of business insiders to participate in a talent selection showing at the runway 23rd of August.
Hasla is showcasing their design in the jewelry showroom at Sentralen in the heart of Oslo 24th of August. You can among other designs look at their new pearl collection launching shortly.
We must admit it; there has been a gloom and kind of a pessimistic feel in our office. Even though we are a company believing in the power of good choices, and have a general large degree of optimism, we have still been quite discouraged in regards to why the industry can’t make the BIG changes that needs to be done.
No matter how hard one works, things take time. A loong time. And no matter how much we want the world to change, we need the big businesses to want to change too, the changes that changes everything faster.
But the last few months, our hopes have been growing. The world IS changing and we hope that it is a staying change. When reading the textile business news from all over the world, we are getting positive, and want to share it with you. This is the first story of why 2016 makes us smile.
One of the main goals is to bridge the gap between global retailers, domestic micro businesses and SMEs (Small and medium-sized enterprises), to strengthen local supply chains and promote sustainable growth.
The two initiators are renovating a former Victorian cotton mill, and combining it with cutting-edge technology, to start production of luxury yarn. English Fine Cotton, which today makes material for bulletproof vests at Tame Valley Mill, Dukinfield, is to produce luxury yarn at neighbouring Tower Mill. This way, British cotton is to be spun at home for the first time in a generation. The last time Tower Mill had cotton production was in 1955.
The plan is to be re-starting cotton spinning in the UK mid-2016, and it will by then be one of the most advanced cotton spinning plants in the world, with the latest in loom technology.
The Mill is not meant to compete with mass production of China, South East Asia or India. It will be a “high end” quality product, produced with luxury cotton from Barbados (Sea Island). The same cotton that Ian Fleming specified James Bond’s shirts were made of, and the ones Daniel Craig wore in the Bond movies.
“We are almost vertical as a company and the only thing we don’t buy in the UK is cotton, which I would very much like to do. The project could hopefully utilize the abundant skills base for textile manufacturing in the UK, as we remain exceptional as a country in specialist manufacturing. From cotton spinning to pattern cutting – the skills are there to make in Britain.”
British shirt-maker Emma Willis
(makes the shirts for Daniel Craig’s James Bond)
Modern cotton mills are increasingly automated, mainly built around open end-spinning techniques using rotors or ring-spinning techniques using spindles.
In 2009 there were 202,979,000 ring spinning spindles installed worldwide, with 82% of these being in Asia or Oceania, and 44% being within China. In the same year there were 7,975,000 open end spinning rotors installed, with 44% of these being within Asia or Oceania and 29% within Eastern Europe. Rotors are responsible for 20% of the cotton spun worldwide.
One large mill in Virginia in the United States employs 140 workers in 2013 to produce an output that would have required more than 2,000 workers in 1980.
“A number of times we have had firms coming to us saying they want British cotton. Unfortunately, up until now, we have had to say no. We owe it to the cotton industry – which Manchester was synonymous with – to put it back onto the world stage”
General manager of English Fine Cotton’s parent company, Culimeta-Saveguard Ltd
“For more than 100 years cotton was the key industry in the various towns making up the borough and indeed the North West of England. The Park Road area of Dukinfield, where Tower Mill is situated, is a corridor of former cotton mills and testament to the hold spinning once had on the region. We believe this project shows how (…) effective a little northern grit and common sense can be in achieving successful solutions.”
English Fine Cottons
It makes us happy that it is possible to focus on high quality in an ever faster moving world. Doing it slowly with attention to details and process, from the raw material to the finished product, that’s what we hope for in the future. When you buy something, it should last and make you happy. It’s the volume and pace that we want to fight.
Lastly, this video that was made by the British Council to counter Nazi propaganda and help promote British cotton to the world, during the Second World War.
The suit is always an investment. Not only does it work dresses up as an ensemble, but also, it is great to wear as separates, as blazer and pants with casual tops, denim, sweatpants etc. Perfect for a casual cool look.
We’ve collected some people who look both flawless and cool in their suits. Stylists, fashion insiders and creative’s with their own style, mixed up with our eco suggestions from our luxury handmade label Kerber. Masculine or feminine, their suits come in mix-and-match models to choose from, and they last a lifetime.
Keep scrolling to see and shop 5 looks that will elevate your wardrobe
Comfy waist, cropped legs and a longer jacket. Feminine and masculine in one, elevates the feeling of effortlessness. Choose a loose singlet or t-shirt underneath to dress up or down. The keyword is loose.
You don’t need to wear a traditional colour to look chick.
Something that always works is the feminine black suit. With narrow, cropped legs and a jacket that elevate the waist.
Works so well with brogues or sneakers.
Flatter Pants, (on request here)
That’s enough. Style a feminine shirt with a high waisted loose pair of pants.
Get inspired and choose better when you can!
Hugs from the Just Fashion Team
Here you se the making of one ring. It is molded into a form an then goes through many stages before it becomes the ring you get when you order.
When the whole process is seen like this, in one, you kind of get the picture of how long it takes. It is also a great way to appreciate the fact that is can still be made like this, slowly with craftsmen and women, getting their pay.
Working freelance in the film industry
What are your thoughts on the terms “Sustainability” and “Ethical production”?
“Well, it isn’t easy to navigate between all the terms and it is not easy to do better choices either. When I go to the High Street stores and see something with the tag “Made in Bangladesh”, I get a stomachache. The money goes straight to the top of the chain, but even though I know this, it is so easy to choose the more affordable products”.
“You see something you like, and the barrier for buying it is so low. You don’t think about choosing better there and then. You think about your wardrobe, how it will fit in there, and that’s the only thing you have to consider. So I guess these terms gets me thinking about the changes we all are trying to make, but still haven’t managed to do”.
If you should elaborate, how do you choose your wardrobe, and do you regularly repairs and fix things that are broken?
“I often ask myself; Why not choose better? and I’m working on it. It costs more, but in the end, it is likely to be a win to choose quality and something you will love. 6 pants from the high street stores equals maybe one slowly produced high quality pair of pants. And to know something about how it is produced, and that the people that made it, touched it, have been treated well and got their fair share, means something too!”
“You don’t repair pants when the repair costs more than the pants. We are not used to this kind of thinking. The products have so low value that it’s usually not in my mind to think about fixing it. But I do choose better sometimes. I love to go to the small independent stores, both here in Oslo and when I’m traveling. To talk to the people there and get the details and stories behind what I buy. And to see the commitment that goes all the way from the making of the product to the person selling me it. It makes me feel proud and it makes me love what I buy there more than other items. And THESE things I definitely fix if they are broken”.
“With food there’s been a great change the last few years here in Norway towards better production and small independent food-labels, but with clothing it is much more complex. You need to love what you buy in another way. It is connected to your identity. But in the end – like with food – you have to say even though it is hard – I just have to stop eating that and choose something better!”
How do you see the future? What do you think the future holds in regards to production and consume?
“I think we are facing great challenges. I think that for ethical production to become mainstream, they need to get subsidized. To be able to compete with the big chains when it comes to price. But maybe also the change will come no matter what. That it forces itself into our lives”.
This is a story about Just Fashion, and a strong woman we have gotten to know during the growth of our site. Johanna and her jewelry label JohannaN, was the fifth label to come onboard Just Fashion. We want you to know what she is up to!
Johanna produce at two production sites in Bangkok, and they have been with her all the way from the start in 2009.
The metal workshops, she knows in and out, and they have grown with her. Tom and Boom are husband and wife-team. They have a small workshop in the first floor of their house in the middle of Bangkok. Tom is sawing all the pieces and Boom is managing their orders, checks the quality, and puts on chains before dispatch to Sweden.
They are setting their own price on their work and that’s what Johanna pay them – done deal. Johanna can now ensure them full time work – which I bet feels great!
Since Johanna has been growing a lot the last years, she now also works with a second and third family workshop, Joi and his wife Nok, and Cha and his wife Joi.
In addition she also works closely with Boy, her creative collaborator in Bangkok and he communicate with all teams and takes care of the logistics.
Watch this short film showing the handsawing in the workshop
The bigger factory that does the casting is family owned with around 60 workers. The last visit to this factory was in February 2014. This factory is also located in Bangkok, and will be a focus in January when Johanna is going back to Thailand.
There are large deposits of zinc and copper in Thailand. These metals are combined to form brass, which is a traditional material, used in the Buddha figures and in many religious ornaments and sculptures.
This tradition means that there are people with knowledge about the old way of doing the sawing and casting process that can be given work. Over time, generations of creative artisans built a tradition of craftsmanship around brass – a craft tradition that today only exists in a few places in the world (Abareness also uses these skills in their jewelry workshop in Nepal)
It’s been a pain in the ass to try to track the raw material. With gold and silver, there are a lot happening in the world in regards to sourcing, but with brass, the doors are still closed and there is no tradition for these kinds of investigations. One believes that around 70 % of all brass around is already recycled, but we would of course like to know where OUR (our designers) brass is from. This is an ongoing process, if you are a brass wiz and want to share, let us know!!
Yes, we do believe they can!
There are so many people who are skeptical to the concept of ethical fashion. It is such a wide term, and also difficult to grasp and to see something else than a trend in it. Well, it is in these meetings with our designers, by knowing them, that all doubt about their intentions is washed away. With JohannaN, I have been sure from the start.
She has walked the hardest way, to make her brand sustainable, and now she has come full circle in so many ways. The things that are still difficult to change are really difficult to change!!! Its complicated, sitting in Sweden, trying to get access to the details around the production, not because things are secret, but because there are no tradition for these kinds of investigations in Thailand.
To manage to make a lasting change, it is essential for our designers and us to understand the culture in the country in which we operate. To make room for dialog that can stretch over time, so there are no misunderstandings.
It is about knowing peoples cultural habits, and making them understand that you want to get under their skin, working WITH them, not having hidden agendas and papers with small writing on them. And this goes both ways.
The skepticism is often grounded in fear of prices being forced down, or fair of losing the order completely, or that somebody will force changes on them that makes the production difficult. They can be scared that questions are about taking something away from them, like they may have experienced before.
In January, Johanna is going back to Thailand to visit the workshop and the factory. We are going to be with her on her journey through films, stories and pictures. The thing with great designers with good intentions is that it never stops. It’s not about either or, it is about the journey and the choices one makes along the way.
And remember, , if you buy your JohannaN products at Just Fashion, you support both of us in our work towards a sustainable future!
Marte & Just Fashion
From time to time, we share your pictures. Nothing makes us more happy than to see our designers pieces in use, on conscious people, out there in the world. Tag your picture with #myjustfashionstory if you want it to ne easier for us to find you:)
“People need clothes that are cool AND ethical.
People need to know that there are designers with a conscience out there.
People need to learn how to value and keep their clothes.
It all starts with transparancy”
“We have the power in each and every purchase we do. By bying clothes from designers who really work the right way, you will give the world a bump in a better direction. Quality beats quantity any day! Products are so much more than products”
Our new friends at @sntstore trying on our aleatory tee ✌🏻️ @ciff_dk #ciffdk#ciff_dk#nosleepuntiljune#nsuj#fashion#ecofashion#slowfashion#ethical#ethicalfashion#sustainablefashion#streetwear#streetstyle#street#menswear#men#mens#mensstyle#mensstyle#menswearstyle#malestyle#style#dapper#limited#clothing#lifestyle#design#oslo#norway
Just Fashion decided that we want to travel to you, and at the same time get to see our country. Our first trip was planned for the West Coast, to Bergen.
We call it Just Fashion goes Tupperware
Last Weekend we got into Eline’s Hybrid for a ride from Oslo, over Hardangervidda, all the way to Bergen, where a small bunch of women and men got to tough, feel, try on, and buy our products, while enjoying each others company and a few glasses of something good.
It was a perfect ride over Hardangervidda. In Norwegian we call it “trollsk”.. the best English word would be “bewitching”.
a social gathering invented by the company Tupperware in the 1950’s, where the host (or more typically hostess) entertained the guests, and provides them with an opportunity to order Tupperware.
Just Fashion is a whole other company with another agenda, but the concept is the same, to let people relax and have the time to hear our stories and talk to us, one on one.
When you get to tough and feel things in a relaxed setting with your friends, we hope you also get that sense of higher value that our products carry. The stories and the time spent making them, will always be a part of the product you take with you home. Or the product you order and have to wait for, for it to be made.
On the way back everything had changed.
Just in the course of that Weekend, the mountrain-tops went white…
We must say that we are so pleased with meeting new people and talking about our goal with this company. We want to travel more. If you are more than 10 people and want to make the same kind of experience, let us know (in Norwegian if you like), and we will try to come:)
Porcelain is a ceramic material, made by heating materials in a kiln to temperatures between 1,200 and 1,400 °C. The end result is always a surprise, since the colour constantly changes during the process. Kaolin is the primary material from which porcelain is made, but also clay minerals normally account for a small proportion of the whole.
Porcelain is a strong material and will last a long time! You can find proof of that in ancient ruins in the Middle East, and also in the fact that is is still used in making of teeth. The toughness, strength and translucency comes mainly from vitrification at the high temperatures it goes through.
Porcelain conserve its colour and characteristics for a long time. Words that describe it is: hard, tough, completely vitrified, whiteness, translucency, resonance. and a high resistance to chemical attack and thermal shock.
Dutch Basics was inspired by China and the far East, and wanted to merge this with its own classic simplicity. The collection was developed in collaboration with Chantal Lensink and Gaby van Deutekom. I is also done in collaboration with a small Dutch workshop, where people with disadvantages get a chance to work in their own pace. The silver and gold pieces are made in Dutch Basics permanent jewelry workshop in Portugal.
Watch Dutch Basics making of the collection
See the products in store.
“Despite great strides made by the international women’s rights movement over many years, women and girls around the world are still married as children or trafficked into forced labor and sex slavery. They are refused access to education and political participation, and some are trapped in conflicts where rape is perpetrated as a weapon of war. Around the world, deaths related to pregnancy and childbirth are needlessly high, and women are prevented from making deeply personal choices in their private lives”
Human Rights Watch
At Just Fashion we fight for gender and race-equality. We believe that everybody should have equal rights to make the same choices in their lives, which is not nearly the case today.
Based in Norway, Just Fashion are one of the lucky ones, at 3rd place in the Global Gender Gap Report for 2014, only beaten by Iceland and Finland.
It’s much worse for countries further down on the scale, like Nepal on 112th place, and all the way down to Yemen, at 154th place, the last one.
Several designers at Just Fashion are working with women in countries further down on this list, and they make sure that
Outside Kathmandu in Nepal our designers Abareness have taken part in a project where women, because of their caste, cannot leave their village. By giving them the opportunity to work from home, their economy and status is strengthened. These products are now unfortunately sold out, but we are hoping there are new projects to come.
By supporting designers who make sure that women get paid, not only minimum, but also a living wage, you can take part in slowly changing a mentality in countries where women rarely get a say. And in other countries, like Germany, Norway and the Netherlands, you will give a share to women in professions that are not considered prestigious or important.
Here are the designers you should buy from at Just Fashion to make sure you support women in some way.
Makes sure that the women in the bigger knitting factory have good working conditions and living wage pay. In addition, Abareness is actively supporting educational projects that doesn’t discriminate between girls and boys, through their #coolkidsneedscleanwater project.
Are supports independent craftswomen in and around Weimar in Germany.
Is a woman; designer Emma does all the work herself in her studio in Oslo.
Supports independent craftswomen in Netherlands. In addition, she only use women of all ages, and with focus on their thoughts, ambitions and aspirations in her lookbook campaigns, and by doing so, shows another side of fashion than the too young clothing hanger-model.
Does all the work herself, in her studio in Berlin, and she is obviously a woman.
Works with one craftswomen on Iceland for their leather bag-collection.
Works with craftswomen (and men) in Hoi an in Vietnam. They get living wage and are encouraged in developing their skills, also taking part in the design process.
Karen Pederstad is the designer behind Retusj, also made by hand by the designers herself in her studio in Oslo.
Almost everybody involved in Just Fashion are women , and our founder is a woman. By supporting us, you also support our fight to find more designers who believe in gender and race-equality, regardless of their gender.
This video from World Economic Forum tells a short version of why the report about gender equality is important
The designers at Just Fashion can tell you a lot of stories, still their products also speek for themselves. Together we work towards full control and transparency in every aspect of the journey our products take. Here are some of them, take a look.
If you think of it, during a day, we have a huge amount of choices when we are shopping. And everything is about this:
In 2013, there where produced as much as 85,4 million tons of textile fibers worldwide, and the number increases dramatically each year. So every move we do as consumers helps. From which fabric you choose to begin with when you buy something new, to how you wash it, and how you get rid of it in the end. A great way to start is to think about it at the store.
If you choose a non-biodegradable textile like polyester, spandex, nylon, and rayon, and it does not have a good recycling system, it will end up on landfills and can take from 20 to 200 years to fully biodegrade. We know that sometimes we love those products we find in the wrong materials, and sometimes it is better to choose a pant in polyester than in cotton because it may last much longer with wear and tear, but off course the best thing would be both at once.
We are making a series of blog-posts about where you can put things that die, telling you how to reuse/recycle /up-cycle them, and how to get rid of them in the end. Today we will talk about organic matter and how long it takes for them to biodegrade. It is the easiest textile to biodegrade, but it still needs to be put in the right environment though!
Choose ecological, and you can be sure that the whole process is without chemicals, also what ends up in your garden or on your plants. Coloured materials are OK to compost, but sometimes they can contain small amounts of chemicals if they are not coloured in an organic way.
Cotton is one of the easiest textiles to biodegrade, especially if it is 100 % cotton. In a compost bin, it can biodegrade as fast as in a week, but also as long as 5 months.
Wool normally biodegrade in the course of a year, but can also take up to 5 years to biodegrade, depending on the tratment and type of wool.
Less than a year, sometimes a little more.
Also easy to brake down in to soil. It can take as short as two weeks to 6 months.
Is a plantmaterial, usually not processed the way some of the materials mentioned above are. In most cases it uses really short amount of time to biodegrade, around a week to a month.
Up to a year, but sometimes longer.
If you have room for it, you could make your own compost bin, and your clothes can in time become natural fertilizer for you garden. A simpe search on Pinterest got us all these different ways to build your own compost bin. Big or small garden, you will find a DIY guide here.
Many of us don’t have a garden, but the good news are that it is possible to make it work indoors as well!
We added an infographic from Ecowatch, but also check out this great guide from Forbes on how to make your own indoor compost bin in a small appartment.
You are ready for composting!
Follow our Composting-board on Pinterest to get our finds as we investigate further.
It was time for an upgrade, and finally it is here! Just Fashion have a brand new package to shine in.
We are so greatfull to our collaborators, Studio Netting for their great work! We recommend them to the world!
Our core is the same, as are our goals, giving you high quality products from designers with great core values. We will continue to tell you about our relationship with them, how we work together, and how we try to build our network of great suppliers and production sites.
“Second to oil, fashion and textiles is the most polluting industry in the world. Every stage in a garment’s life threatens our planet and its resources. It can take more than 20,000 litres of water to produce 1kg of cotton, equivalent to a single t-shirt and pair of jeans. Up to 8,000 different chemicals are used to turn raw materials into clothes, including a range of dyeing and finishing processes. And what becomes of the clothing that doesn’t sell, falls apart or goes out of style? More often than not, it is discarded in giant landfills. How can the fashion industry become more sustainable?”
BoF, Business of Voices
Like Business of Fashion, and their great site for debate and discussions around new solutions, Business of Fashion Voices, we will try to keep up and make steps in a better direction every day. The world is changing fast, and each time we do our choices we make a difference. We got so much more power than we think.
We hope you will continue to enjoy our concept and vision. Ask us questions. Give us feedback. And take part in moving things.
Lots of Love from Marte and the Just Fashion Team