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The story of Hekne

Hekne

 

Each HEKNE collection carries the colours of a selected bird. This way the label connects each collection to nature and give themselves restrictions that elevates their universe.

 

 

 

Careful in all they do

HEKNE was established in 2013 by Anja Birgitte Daatland Hekne and Siglinde Maria Lunde, two childhood friends. The fall 2016 collection was their first, which also is a testament to the two women’s planning skills, doing every bit of their production with people and planet in mind. Spring 17 they launched their second collection.

Anja has a BA degree in Fashion Design from Ravensbourne College in London and has studied Marketing Management at CPHbusiness in Copenhagen. Siglinde has studied PR and marketing at BI Norwegian Business School in Oslo.

 

Connected to nature

HEKNE is all about the slow way of producing, and they find their inspiration in the organic harmony of nature. They want to take part in changing the pattern of overconsumption, focusing instead on small classic collections which can, both in quality and cut, last more than one season.

Skagen Coat in dark brown organic Wool
Skagen Coat in dark brown organic Wool

Early fall 17 Hekne updated their universe with two classics, off course built with organic and recycled materials, and every bit produced under organized and good conditions in a small factoriy in Lithuania. The two-piece capsule is inspired by the Mallard

The mallard
The mallard

See full collection from Hekne here

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5 for July

 

 

 

1. The Dress

 

Kimono dress from Elsien Gringhuis. Isn’t it nice when something can be worn several ways? This one can. Opening in front or opening in back? Feel the mood and choose based on that. Good large pocket to dig your hands into. Customize size if you need to or choose one of the pre-set sizes.

 

2. The Shoes

Guava Lemon Zest Pumps

Lemon Zest pumps from Guava. These are for showing of and probably (if you are not an extremely skilled heel-walker demands bicycle or taxi. But what are great show-off shoes like these without the specialized constructed heel from Guava? It is the icing on the cake and what makes them really 100 % perfect.

 

3. The Backpack

Backpack with tassels in dove pink

 

Backpack with tassels in Dove Pink from Kokosina. Classic and practical, still fashionable and easy to take from day to night. We love the tassel bags, and recommend, if you don’t particularly¬†like this colour; check out the other tasselbags – maybe there is one there for you.

 

4. The Earrings

Usha earrings from Abareness

The Usha Earrings from A/bareness. Boho to the bone, but does not require an embroidered dress to fit inn. Actually, it goes with almost anything. Bring out your streetwear and match with these babies. Trust us; they have the right kind of bling to them.

 

5. The socks

Vera nett socks from Swedish Stockings

Vera Socks from Swedish Stockings. These babies are currently out of stock, but will soon be back, so we add them to the list (it is off course a REASON for them being out of stock – they are bang on this summer for trainers or heels..any shoes). Let us know if you want to be notified when it is back in stock.

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M√łrck – High quality leather

M√łrck design

 

Behind the label

Norwegian label M√łrck consists of mother and daughter team, Marianne M√łrck and Monika M√łrck Hauge. Marianne has her background in orthopedics (which is closely related to the body and the individual), and Monika is an educated artist.

 

M√łrck design in goatleather
M√łrck design in goatleather

Carefully selected

M√łrck advocates for natural and traditional materials and wish to promote local businesses as well as ethical and sustainable production. They collaborate with tanneries in different countries and spend a great deal of time finding the leather, where the quality and sustainable choice is evident.

To choose goat, reindeer and for the first time FW17, Norwegian lamb leather, is something that makes logistics an important part of the labels collection planning. The dream would be to do the whole process closer to home, but for now this is impossible. It is a true evidence of the labels sustainable core, that they do not choose the easiest route, but instead make sure each product is made with the right type of leather.

M√łrck - photography by Ole Elker
M√łrck – photography by Ole Elker

Small concise collections

M√łrck combines these ancient material traditions with modern design and solid craftsmanship. Through the acknowledgement of the inherent qualities of natural materials, clothes with durability and patina are created. Leather from salmon and reindeer is by nature a limited resource. There are practical limits for manufacture. Consequently, the collections by M√łrck will inevitably be small and exclusive.

M√łrck Stitching only use leather from livestock animals that have free range of movement and from farmers treating animals with respect when it comes to protection, breeding and health.

Salmon and reindeer were important factors of survival for the early settlers in the north thousands of years ago. They provided food. They provided clothing. Towards the end of the Stone Age, the goat gradually became important for people‚Äôs livelihood. M√łrck takes up again these traditions by showing that use of the leather can be luxurious, long lasting and of the highest quality.

 

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Working with Elsien Gringhuis

Elsien Gringhuis knee length dress in off white

The start

Just Fashion started working with Elsien Gringhuis a few years back. With our shared core values it was a great meet. Thanks to Skype we are always able to talk directly with designers far away and get a sense of how they work and think on a personal level. This is really important to us.

From this starting point we have seen Elsien grow, building each stone of her business on the same ground principles and keeping her core. Being featured in Italian and German Vogue last year as a design talent to watch was a great confirmation that Elsien manages what we want to show the world; it is possible to be forward thinking and deliver FASHION while still choosing better production methods and raw materials in the process.

Elsien Grinhuis close up
Elsien Grinhuis close up

 

Building a book

Elsien’s design is not built on collections and seasons. The design is made much more like books, where each collection brings a new chapter, but¬†all parts of the book are¬†always¬†available. Comparing the collections, you can see the similarities in the style and the design, the colour scheme and the cut of the products, and it is all made to build on each other and be mixed and matched. Elsien always use a shape element in each collection. That way each chapter she produces is stringent and saves fabric in the process.

Image: Tse Kao, Elsien Gringhuis Clay Trousers in eco cotton with digital print
Image: Tse Kao, Elsien Gringhuis Clay Trousers in eco cotton with digital print

 

Design process

Elsien’s design principal is completely based on sustainability. Form, function, material and finishing all contribute to designs with a long life span and high quality. Being a sustainable brand is more than using just the best fabrics. All design is built on the No Waste principle, trying to make a result of nearly no waste in the design process. The focus is on highly innovative patterns that reduce the waste to a minimum.

 

High end fabric quality

Elsien Gringhuis works with wool, cotton, silk and other natural materials bought from trusted retailers in Italy and the Netherlands.¬† The label does their best at¬†finding a balance between being sustainable and being a high-end fashion label. Most fabrics are GOTS, BCI and/or Oekotex certified, and the goal is to get all of them certified. The important thing though, is to keep the fabric quality high, so the design will last a lifetime. All items are produce locally in Elsien’s¬†studio, on demand, not made before you order them.

Elsien Gringhuis wool sweater in grey
Elsien Gringhuis wool sweater in grey

Education and rewards

  • Cum Laude at the academy of visual arts in Arnhem (ArtEZ).
  • Won the Createurope in Berlin, the Mittelmoda in Italy and was nominated for the Frans Molenaar-award.
  • Presented her first collection during the Amsterdam Fashion Week in 2009.
  • Won the Green Fashion Competition in 2011
  • Won the Fair Luxury Award in 2012.

 

 

‚ÄúA functional and well thought out design makes me very happy. All good things are simple, but there is nothing more difficult than to make a good and simple design.‚ÄĚ

– Elsien Gringhuis

 

 

 

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Joakim Kleven & Frida Ottesen x Just Fashion

The Norwegian bloggers and advocates for fashion with compassion, Joakim Kleven and  Frida Ottesen made this BEAUTIFUL editorial with styles from our store. Take a look! And check out the pages of these talented young stylish people! They are the future and they set the standard for what they want fashion to be! We salute them!

JustFashion_57-kopi

JustFashion_4-kopi
JustFashion_8-kopi
The Wad Dress

JustFashion_111-kopi

JustFashion_79-kopi
JustFashion_83-kopi
The Manzanillo Sweater and Masaya Skirt

 

 

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Just Fashion store in Oslo

Showroom and store in House of Oslo. Photo: Maya Galagan

 

A sustainable Luxury store in Oslo?

Yes! We want to be the ones doing it. Help us out!

Our cities are full of stores, and 99, 9 % of them are offering us mass-produced design.

For some reason, and we believe it snuck up on us, we’ve all been caught in this illusion that the norm is to be able to shop cheap and fast, without any other concern than the time it takes you to stop by a store. It‚Äôs also the norm to be able to do so many times in the course of a really short period. And to experience new collections and sale items every time you stop by. And there is no such thing as a win win when it comes to¬†this multitude of cheap options. The risk is taken by somebody far away that you¬†cannot see.

Just Fashion have worked hard for some time to erase the line between sustainability and fashion. We are tired of the question if it is possible to produce a basic t-shirt in a good way. Of course it is. So our next step is to make people able to stop by and experience our designer stories and touch the quality of each item. We want to become a store in the physical world as well as online.

How can we make it happen?

Even though we’ve grown since we started out, we are still a small startup with great ambition and our heart on our sleeve. So to be able to take the next step and establish ourselves in a physical store, we need your help.

Take a look at our campaign at Bidra.no and support us if you can. We understand that for people living abroad it might seem strange supporting a store that you may never visit. But if you are a fan of Just Fashions universe and our designers and want us all to grow, your support now, big or small, will also affect our online growth. Our gift-program is mainly offering redux cards for our store, but we will also weekly (for 3, 5 weeks from now) add products you can win when supporting us, and also some limited edition items. Follow our Facebook-page for daily info about these added gifts.

 

(dreamstore-collage)

 

Who are the people behind the design?

To read more about the Just Fashion Team, what your support will cover in the establishment of our shop and the current gift run, go to our campaign at Bidra :)

 

We will not be able to make this happen without your help, please support us :)

Thank you in advance!

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Our designers at Oslo Runway SS17

Beate Godager transparent jacket

We¬†are so proud to¬†announce that two of our designers¬†are taking part in this year’s Oslo Runway. If you¬†are in Oslo, make sure you get yourself¬†a ticket to the show.

 

Beate Godager

Beate Godager was picked by a jury of business insiders to participate in a talent selection showing at the runway 23rd of August.

Beate Godager demin top
Beate Godager demin top

The jury consisted of¬†Charlotte Bik Bandlien,¬†Lasse Fl√łde, Carmita Carlsson and Torunn Myklebust.

Bik bok fashion award 2016
Bik Bok Runway Award 2016

Hasla

Hasla is showcasing their design in the jewelry showroom at Sentralen in the heart of Oslo 24th of August. You can among other designs look at their new pearl collection launching shortly.

Hasla Ballance pearl collection
Hasla Ballance pearl collection

 

Hasla Ballance pearl collection
Hasla Ballance pearl collection

 

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Story1: Luxury Cotton

English fine cotton getting spinning home

 

What to expect in 2016?

We must¬†admit it; there has been¬†a¬†gloom¬†and kind of a pessimistic feel in our office. Even though we¬†are¬†a company believing in the power of good choices, and have¬†a general large degree of optimism,¬†we have still been quite discouraged¬†in regards to why the industry can’t make the BIG changes that needs to be done.

No matter how hard one works, things take time. A loong time. And no matter how much we want the world to change, we need the big businesses to want to change too, the changes that changes everything faster.

But the last few months, our hopes have been growing. The world IS changing and we hope that it is a staying change. When reading the textile business news from all over the world, we are getting positive, and want to share it with you. This is the first story of why 2016 makes us smile.

 

Story # 1: Manchesters new cotton mill

English company English Fine Cottons and the Textile Growth Programme, are in total investing £5.8million to bring old British cotton mills back to life.

One of the main goals is to bridge the gap between global retailers, domestic micro businesses and SMEs (Small and medium-sized enterprises), to strengthen local supply chains and promote sustainable growth.

The two initiators are renovating a former Victorian cotton mill, and combining it with cutting-edge technology, to start production of luxury yarn. English Fine Cotton, which today makes material for bulletproof vests at Tame Valley Mill, Dukinfield, is to produce luxury yarn at neighbouring Tower Mill. This way, British cotton is to be spun at home for the first time in a generation. The last time Tower Mill had cotton production was in 1955.

 


The plan is to be
 re-starting cotton spinning in the UK mid-2016, and it will by then be one of the most advanced cotton spinning plants in the world, with the latest in loom technology.

The Mill is not¬†meant to compete with¬†mass production of China, South East Asia or India. It will be a¬†“high end” quality product, produced with¬†luxury cotton from Barbados (Sea Island). The same cotton that Ian Fleming specified James Bond’s shirts were made of, and the ones Daniel Craig wore¬†in the Bond movies.

‚ÄúWe are almost vertical as a company and the only thing we don‚Äôt buy in the UK is cotton, which I would very much like to do. The project could hopefully utilize the abundant skills base for textile manufacturing in the UK, as we remain exceptional as a country in specialist manufacturing. From cotton spinning to pattern cutting ‚Äď the skills are there to make in Britain.‚ÄĚ

British shirt-maker Emma Willis
(makes the shirts for Daniel Craig’s James Bond)

Cotton mills in Britain

What is a cotton mill?

  • A¬†cotton mill¬†houses¬†spinning¬†or¬†weaving¬†machinery for the production of¬†yarn¬†or¬†cloth¬†from¬†cotton.
  • Cotton was an important product during the¬†Industrial Revolution.¬†The mechanization of the spinning process in the early factories was instrumental in the growth of the¬†machine tool¬†industry, enabling the construction of larger cotton mills.

The biggest cotton producer in the world

  • Britain used to be the biggest cotton cloth producer in the world.¬†The mechanized spinning and weaving of cotton fiber into fabric began in Britain in the mid-16th century.
  • Manchester had no cotton mills until¬†1783. By 1800, there were¬†42 mills, and the city¬†had become the heart of the cotton manufacturing trade.¬†Mills generated employment, expanded population, and Manchester became a large commercial city.
  • The number of Manchester cotton mills reached its zenith in 1853 with 108 mills. In total there were 2650 cotton mills in Lancashire by 1860, employing 440 000 people and producing half of the world‚Äôs cotton yarn.
  • Then came the First World War, and cotton could no longer be exported to the foreign markets. The rise of other countries weaving and exporting their own cotton began.
  • By the 1930s, 800 mills had closed and 345,000 workers had left the industry.¬†Though there was a slight revival after 1945, mills kept on closing down.
  • During the 1960s and 70s, mills in North West England closed at the rate of one a week in the, with the last one shutting in Greater Manchester in the 1980s.

Modern cotton mills

Modern cotton mills are increasingly automated, mainly built around open end-spinning techniques using rotors or ring-spinning techniques using spindles.

In 2009 there were 202,979,000 ring spinning spindles installed worldwide, with 82% of these being in Asia or Oceania, and 44% being within China. In the same year there were 7,975,000 open end spinning rotors installed, with 44% of these being within Asia or Oceania and 29% within Eastern Europe. Rotors are responsible for 20% of the cotton spun worldwide.

One large mill in Virginia in the United States employs 140 workers in 2013 to produce an output that would have required more than 2,000 workers in 1980.

 

“A number of times we have had firms coming to us saying they want British cotton. Unfortunately, up until now, we have had to say no. We owe it to the cotton industry – which Manchester was synonymous with – to put it back onto the world stage”¬†

Andy Ogden
General manager of English Fine Cotton’s parent company, Culimeta-Saveguard Ltd

Sea Island Cottons, know for their limited production of quality slowly grown cotton
Sea Island Cottons, known for their limited production of quality slowly grown cotton


“For more than 100 years cotton was the key industry in the various towns making up the borough and indeed the North West of England. The Park Road area of Dukinfield, where Tower Mill is situated, is a corridor of former cotton mills and testament to the hold spinning once had on the region. We
¬†believe this project shows how (…) effective a little northern grit and common sense can be in achieving successful solutions.‚Ä̬†

English Fine Cottons

Quality focused future

It makes us happy that it is possible to focus on high quality in¬†an ever faster moving¬†world. Doing it slowly with¬†attention to details¬†and process, from the raw material to the finished product, that’s what we hope for in the future. When you buy something, it should last¬†and make you happy. It’s the volume¬†and pace that we want to fight.

 

Lastly, this video that was made by the British Council to counter Nazi propaganda and help promote British cotton to the world, during the Second World War.

Sources:

manchestereveningnews.co.uk

SpinningtheWeb.org.uk

makeitbritish.co.uk

englishfinecottons.co.uk

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5 Versions of the suit – (with a good conscience)

"I have always wanted a great suit! With the ones from Kerber, I can mix and match my own feminin/masculine variant. Great blue colour as well"

 

The suit is always an investment. Not only does it work dresses up as an ensemble, but also, it is great to wear as separates, as blazer and pants with casual tops, denim, sweatpants etc. Perfect for a casual cool look.

We’ve collected some¬†people who look both flawless and cool in their suits.¬†Stylists, fashion insiders and creative’s¬†with their own style, mixed up with our eco suggestions from our luxury handmade label Kerber. Masculine or feminine, their suits come in mix-and-match models to choose from, and they last a lifetime.

 

Keep scrolling to see and shop 5 looks that will elevate your wardrobe

 

Mix masculinity and femininity.

Comfy waist, cropped legs and a longer jacket. Feminine and masculine in one, elevates the feeling of effortlessness. Choose a loose singlet or t-shirt underneath to dress up or down. The keyword is loose.

 

Our feminine/masculine (conscious) suggestion:

Kerber¬†Comfy Pants, ¬† ¬†(1.997 NOK¬†(no¬†added expences) ¬†Norway /‚ā¨168 rest of the world)
Kerber¬†Business Jacket¬† ¬†(2.979 NOK (no¬†added expences) Norway, ‚ā¨250 rest of the world)

 

Elevate length with loose legs.

You don’t need to wear¬†a traditional colour to look chick.

 

Our loose leg suggestion:

 

Fatal Pants in Blue, ¬† ¬†(2.099 NOK Norway / ‚ā¨177 rest of the world)
Business Jacket in Blue, ¬† (2.979 NOK Norway / ‚ā¨250 rest of the world)

 

Never be afraid to use your femininity.

Something that always works is the feminine black suit. With narrow, cropped legs and a jacket that elevate the waist.

Our feminine ensamble suggestion:

Disco Pants, ¬† (1.971 NOK Norway / ‚ā¨165 rest of the world)
Stall Jacket, ¬† (3.004 NOK Norway /¬†‚ā¨252 rest of the world)

 

Embrace the slouchy masculine laidback trousers.

Works so well with brogues or sneakers.

 

Our laidback slouchy pants suggestion:

AW15_Flatter_pants_wool_black_one_strap_v_top_forest_green_473_F_Just-Fshion kopi

Flatter Pants, (on request here)

 

Try the white shirt with high-waisted pants.

That’s enough. Style¬†a feminine shirt with¬†a high waisted loose pair of pants.

Our shirt + pants combo suggestion:

 

AW15_Urban_pants_polyester_black_uni_form_shirt_off_white_391_F_Just-Fshion

Urban Pants : (2.106 NOK Norway / ‚ā¨176 rest of the world)
Uni Form Shirt: (1.903 NOK Norway / ‚ā¨159 rest of the world)

 

Get inspired and choose better when you can!

Hugs from the Just Fashion Team

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In the studio.

From Hasla's workshop in Valle in Setesdal

Here you se the making of one ring. It is molded into a form an then goes through many stages before it becomes the ring you get when you order.

When the whole process is seen like this, in one, you kind of get the picture of how long it takes. It is also a great way to appreciate the fact that is can still be made like this, slowly with craftsmen and women, getting their pay.

Go to all Hasla products>

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Mia’s style.

Photo: Hans Kristian Riise Beautifull Mia Sundfjord got her own style

Name
Mia Sundsfjord

Work
Working freelance in the film industry

What are your thoughts on¬†the terms “Sustainability”¬†and “Ethical production”?¬†

“Well, it isn’t easy to navigate between all the terms and it is not easy to do better choices either. When I go to the High Street stores¬†and see something with the tag “Made in Bangladesh”, I get¬†a stomachache. The money goes straight to the top of the chain, but even though I know this, it is so easy to choose the more ¬†affordable products”.

 

“You see something you like,¬†and the barrier for buying it is so low. You don’t think¬†about choosing better there and then. You think¬†about your wardrobe, how it will fit in there,¬†and that’s the only thing you have to consider. So I guess these terms gets me thinking¬†about the changes we all are trying to make, but still haven’t managed to do”.

 

 

If you should elaborate, how do you choose your wardrobe, and do you regularly repairs and fix things that are broken? 

 

“I often ask myself;¬†Why not choose better? and I’m working on it. It costs more, but in the end, it is likely to be¬†a win to choose quality¬†and something you will love. 6 pants from the high street stores equals maybe one slowly produced¬†high quality pair of pants. And to know something¬†about how it is produced, and that the people that made it, touched it, have been treated well¬†and got their fair share, means something too!”

 

“You don’t repair pants¬†when the repair costs more than the pants. We¬†are not used to this kind of thinking. The products have so low value that it’s usually not in my mind to think¬†about fixing it. But I do choose better sometimes. I love to go to the small independent stores, both here in Oslo¬†and when I’m traveling. To talk to the people there¬†and get the details¬†and stories behind what I buy. And to see the commitment that goes¬†all the way from the making of the product to the person selling me it. It makes me feel proud¬†and it makes me love what I buy there more than other items. And THESE things I definitely fix if they¬†are¬†broken”.

 

“With food there’s been¬†a great change the last few years here in Norway towards better production¬†and small independent food-labels, but with clothing it is much more complex. You need to love what you buy in¬†another way. It is connected to your identity. But in the end – like with food – you have to say even though it is hard – I just have to stop eating that and choose something better!”

 

"These stockings from Swedish Stockings remind me of the stories I've heard about the war when stockings where so expensive that women painted the line onto their legs to make an impression of wearing stockings. It is a real nostalgic model and elevate any dress to a new level"
“These stockings from Swedish Stockings remind me of the stories I’ve heard about the war when stockings where so expensive that women painted the line onto their legs to make an impression of wearing stockings. It is a real nostalgic model and elevate any dress to a new level”

Stefanie Seam Stockings

"There are so many great jewelry pieces at Just Fashion, but this one really stood out. It it's a classic"
“There are so many great jewelry pieces at Just Fashion, but this one from Dutch Basics really stood out. It it’s a classic”

Circle necklace

How do you see the future? What do you think the future holds in regards to production and consume?
“I think we¬†are facing great challenges. I think that for ethical production to become mainstream, they need to get subsidized. To be¬†able to compete with the big chains when it comes to price. But maybe¬†also the change will come no matter what. That it forces itself into our lives”.


Follow Mia
Instagram: @miasundsfjord

Snapchat:miassen
Bilde 07.01.2016, 16.47.26

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To make it all go in a circle.

Elisabeth and Victoria Lejonhjarta with JohannaN necklace and ring

 

This is a story about Just Fashion, and a strong woman we have gotten to know during the growth of our site. Johanna and her jewelry label JohannaN, was the fifth label to come onboard Just Fashion. We want you to know what she is up to!

Production in Bangkok

Johanna produce at two production sites in Bangkok, and they have been with her all the way from the start in 2009.

In the workshop of Cha and Joy
In the workshop of Cha and Joy

Family Workshops

The metal workshops, she knows in and out, and they have grown with her. Tom and Boom are husband and wife-team. They have a small workshop in the first floor of their house in the middle of Bangkok. Tom is sawing all the pieces and Boom is managing their orders, checks the quality, and puts on chains before dispatch to Sweden.

Tom and Boom in their Workshop with their daughter
Tom and Boom in their Workshop with their daughter

They are setting their own price on their work and that’s what Johanna pay them – done deal. Johanna can now ensure them full time work – which I bet feels great!

Since Johanna has been growing a lot the last years, she now also works with a second and third family workshop, Joi and his wife Nok, and Cha and his wife Joi.

In addition she also works closely with Boy, her creative collaborator in Bangkok and he communicate with all teams and takes care of the logistics.

Watch this short film showing the handsawing in the workshop

 

Family Factory

The bigger factory that does the casting is family owned with around 60 workers. The last visit to this factory was in February 2014. This factory is also located in Bangkok, and will be a focus in January when Johanna is going back to Thailand.

 

The raw material

There are large deposits of zinc and copper in Thailand. These metals are combined to form brass, which is a traditional material, used in the Buddha figures and in many religious ornaments and sculptures.

johanna n This is Home adjustable bracelet, seen from abve
johannaN This is Home adjustable bracelet, seen from above

This tradition means that there are people with knowledge about the old way of doing the sawing and casting process that can be given work.  Over time, generations of creative artisans built a tradition of craftsmanship around brass Рa craft tradition that today only exists in a few places in the world (Abareness also uses these skills in their jewelry workshop in Nepal)

 

johanna n umeå ring with beetle, seen from front
JohannaN umeå ring with beetle, seen from front

It’s been¬†a pain in the¬†ass to try to track the raw material. With gold¬†and silver, there¬†are¬†a lot happening in the world in regards to sourcing, but with brass, the doors¬†are still closed and there is no tradition for these kinds of investigations. One believes that¬†around 70 % of¬†all brass¬†around is¬†already recycled, but we would of course like to know where OUR (our designers) brass is from. This is¬†an ongoing process, if you are a brass wiz and want to share, let us know!!¬†

 

Can a business have a personal moral?

Yes, we do believe they can!

There are so many people who are skeptical to the concept of ethical fashion. It is such a wide term, and also difficult to grasp and to see something else than a trend in it. Well, it is in these meetings with our designers, by knowing them, that all doubt about their intentions is washed away. With JohannaN, I have been sure from the start.

Full action in the workshop
Full action in the workshop

She has walked the hardest way, to make her brand sustainable, and now she has come full circle in so many ways. The things that are still difficult to change are really difficult to change!!! Its complicated, sitting in Sweden, trying to get access to the details around the production, not because things are secret, but because there are no tradition for these kinds of investigations in Thailand.

To manage to make a lasting change, it is essential for our designers and us to understand the culture in the country in which we operate. To make room for dialog that can stretch over time, so there are no misunderstandings.

Elisabeth and Victoria Lejonhjarta with JohannaN necklace and ring
Two beautiful up and coming fans, Elisabeth and Victoria Lejonhjarta with JohannaN necklace and ring

 

It is about knowing peoples cultural habits, and making them understand that you want to get under their skin, working WITH them, not having hidden agendas and papers with small writing on them. And this goes both ways.

 

JohannaN's second hand system. You can borrow, excange and deliver back what you dont use
JohannaN’s second hand system. You can borrow, excange and deliver back what you dont use

The skepticism is often grounded in fear of prices being forced down, or fair of losing the order completely, or that somebody will force changes on them that makes the production difficult. They can be scared that questions are about taking something away from them, like they may have experienced before.

 

a form from the casting process of the jewelry
form from the casting process of the jewelry

In January, Johanna is going back to Thailand to visit the workshop¬†and the factory. We¬†are going to be with her on her journey through films, stories¬†and pictures. The thing with great designers with good intentions is that it never stops. It’s not¬†about either or, it is¬†about the journey¬†and the choices one makes¬†along the way.

Designer Johanna N herself
Designer JohannaN

 

And remember, , if you buy your JohannaN products at Just Fashion, you support both of us in our work towards a sustainable future!

Marte & Just Fashion

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Conscious inspiration

Swedish Stockings captued by people

From time to time, we share your pictures. Nothing makes us more happy than to see our designers pieces in use, on conscious people, out there in the world. Tag your picture with #myjustfashionstory if you want it to ne easier for us to find you:)

 

ABARENESS

 

DUTCH BASICS

SKALL STUDIO

 

“People need clothes that are cool AND ethical.
People need to know that there are designers with a conscience out there.
People need to learn how to value and keep their clothes.
It all starts with transparancy”

Just Fashion

 

SWEDISH STOCKINGS

 

 

“We have the power in each and every purchase we do. By bying clothes from designers who really work the right way, you will give the world a bump in a better direction. Quality beats quantity any day! Products are so much more than products”

Just Fashion

KERBER

SWEDISH STOCKINGS

 

JOHANNA N

 

BLACK RAT

DUTCH BASICS

SWEDISH STOCKINGS

In love with my new tights #swedishstockings #premiumhosiery

A post shared by Noa Estelle Hulleman (@noaestelle) on

NO SLEEP UNTIL JUNE

No sleep until june #nosleepuntiljune

A post shared by Thea Dyring (@theadyring) on

DUTCH BASICS

NO SLEEP UNTIL JUNE

 

ABARENESS

 

 

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Just Fashion goes Tupperware

 

First homeparty

Just Fashion decided that we want to travel to you, and at the same time get to see our country. Our first trip was planned for the West Coast, to Bergen.

We call it Just Fashion goes Tupperware

Leaving Oslo.... Just Fashion goes Tupperware
Leaving Oslo…. Just Fashion goes Tupperware
Making energy while driving a Hybrid
Making energy while driving a Hybrid

Last Weekend we got into Eline’s Hybrid for¬†a ride from Oslo, over Hardangervidda,¬†all the way to Bergen, where a small bunch of women¬†and men got to tough, feel, try on, and buy¬†our products, while enjoying each others company¬†and¬†a few glasses of¬†something good.

Over the Mountain

at 1000 meter, Ustaoset
at 1000 meter, Ustaoset


It was¬†a perfect¬†ride¬†over Hardangervidda. In Norwegian we call it “trollsk”.. the best English word would be “bewitching”.¬†

Hardangervidda
Hardangervidda
Hardangervidda
Hardangervidda

 

Roadtrip to Just Fashions first homeparty, Just Fashion goes Tupperware
Roadtrip to Just Fashions first homeparty, Just Fashion goes Tupperware

 

So what is a Tupperware party?

Definition:
a¬†social¬†gathering¬†invented by the company Tupperware in the 1950’s, where the¬†host¬†(or¬†more¬†typically¬†hostess)¬†entertained¬†the¬†guests,¬†and¬†provides¬†them¬†with¬†an¬†opportunity¬†to¬†order¬†Tupperware.¬†

 

Just Fashion is a whole other company with another agenda, but the concept is the same, to let people relax and have the time to hear our stories and talk to us, one on one.

 

 
When you get to tough and feel things in a relaxed setting with your friends, we hope you also get that sense of higher value that our products carry. The stories and the time spent making them, will always be a part of the product you take with you home. Or the product you order and have to wait for, for it to be made.

Swedish Stockings recycled nylon stockings
Swedish Stockings recycled nylon stockings


 

Over the mountain again and back

On the way back everything had changed.

Just in the course of that Weekend, the mountrain-tops went white…

Bilde 09.11.2015, 14.31.53

Hardangervidda home
Hardangervidda home

Back in Oslo

We must say that we are so pleased with meeting new people and talking about our goal with this company. We want to travel more. If you are more than 10 people and want to make the same kind of experience, let us know (in Norwegian if you like), and we will try to come:)

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Qualities of Porcelain

Dutch Basics classic eco jewelry

 

Origin

  • China was the birthplace of porcelain making, and it’s been found in the shape that we know today, as early as the 206 BC (the Han Dynasty).
  • Marco Polo was one of the first Europeans to learn about porcelain, but it didn’t enter the European marked until around 1517.
  • In these ancient times, it was very expensive and only used by the rich and famous.
Dutch Basics adjustable porcelain ring with one white and one black porcelain stone
Dutch Basics adjustable porcelain ring with one white and one black porcelain stone

 

Why porcelain?

 

Natural ancient process

Porcelain is a ceramic material, made by heating materials in a kiln to temperatures between 1,200 and 1,400 ¬įC. The end result is always a surprise, since the colour constantly changes during the process. Kaolin is the primary material from which porcelain is made, but¬†also clay minerals normally account for a small proportion of the whole.

Dutch Basics Double drop earrings in porcelain
Dutch Basics Double drop earrings in porcelain

Incredibly strong

Porcelain is a strong material and will last a long time! You can find proof of that in ancient ruins in the Middle East, and also in the fact that is is still used in making of teeth. The toughness, strength and translucency comes mainly from vitrification at the high temperatures it goes through.

Longevity

Porcelain conserve its colour and characteristics for a long time. Words that describe it is: hard, tough, completely vitrified, whiteness, translucency, resonance. and a high resistance to chemical attack and thermal shock.

 

The Porcelain collection

Dutch Basics was inspired by China and the far East, and wanted to merge this with its own classic simplicity. The collection was developed in collaboration with Chantal Lensink and Gaby van Deutekom. I is also done in collaboration with a small Dutch workshop, where people with disadvantages get a chance to work in their own pace. The silver and gold pieces are made in Dutch Basics permanent jewelry workshop in Portugal.

 

Watch Dutch Basics making of the collection

See the products in store.

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Women Supporting Women

Marielle Kerber and Thuy in the factory in Vietnam, supporting women through good working conditions and by involving the craftswomen in the designing process

‚ÄúDespite great strides made by the international women‚Äôs rights movement over many years, women and girls around the world are still married as children or trafficked into forced labor and sex slavery. They are refused access to education and political participation, and some are trapped in conflicts where rape is perpetrated as a weapon of war. Around the world, deaths related to pregnancy and childbirth are needlessly high, and women are prevented from making deeply personal choices in their private lives‚ÄĚ

Human Rights Watch

 

The Gender Gap

At Just Fashion we fight for gender and race-equality. We believe that everybody should have equal rights to make the same choices in their lives, which is not nearly the case today.

Based in Norway, Just Fashion are one of the lucky ones, at 3rd place in the Global Gender Gap Report for 2014, only beaten by Iceland and Finland.

It’s much worse for countries further down on the scale, like Nepal on 112th place, and all the way down to Yemen, at 154th place, the last one.

From the factory outside of Kathmandu in Nepal, where a/bareness know that their workers have good pay and a say in things
From the factory outside of Kathmandu in Nepal, where a/bareness know that their workers have good pay and a say in things

 

Supporting women through your fashion buys

Several designers at Just Fashion are working with women in countries further down on this list, and they make sure that

  • their factories and workshops strengthen women‚Äôs rights
  • giving not only minimum wage but also living wage
  • making sure that they have good working conditions and that the women are heard

 

From the project a/abareness did in a village in Nepal where women got to work from their homes
From the project a/abareness did in a village in Nepal where women got to work from their homes

Outside Kathmandu in Nepal our designers Abareness have taken part in a project where women, because of their caste, cannot leave their village. By giving them the opportunity to work from home, their economy and status is strengthened. These products are now unfortunately sold out, but we are hoping there are new projects to come.

Dark statistics

 

From Kerbers factory in Vietnam. Thuy working on silk products, a tricky material which need sklls to be done right
From Kerbers factory in Vietnam. Thuy working on silk products, a tricky material which need sklls to be done right

 

Just Fashion designers supporting women

By supporting designers who make sure that women get paid, not only minimum, but also a living wage, you can take part in slowly changing a mentality in countries where women rarely get a say. And in other countries, like Germany, Norway and the Netherlands, you will give a share to women in professions that are not considered prestigious or important.
Here are the designers you should buy from at Just Fashion to make sure you support women in some way.

Abareness

Makes sure that the women in the bigger knitting factory have good working conditions and living wage pay. In addition, Abareness is actively supporting educational projects that doesn’t discriminate between girls and boys, through their #coolkidsneedscleanwater project.

 

#Coolkidsneedcleanwater, a/abareness project in schools in Kathmandu
#Coolkidsneedcleanwater, a/abareness project in schools in Kathmandu

Anne Gorke

Anne Gorke modelling her Parrot Dress
Anne Gorke modelling her Parrot Dress

Are supports independent craftswomen in and around Weimar in Germany.

Apollonius

Is a woman; designer Emma does all the work herself in her studio in Oslo.

Elsien Gringhuis

Supports independent craftswomen in Netherlands. In addition, she only use women of all ages, and with focus on their thoughts, ambitions and aspirations in her lookbook campaigns, and by doing so, shows another side of fashion than the too young clothing hanger-model.

 

Liesbeth runs Fashion council Netherland and is modelling an outfit in Elsiens Gringhuis last lookbook
Liesbeth runs Fashion council Netherland and is modelling an outfit in Elsiens Gringhuis last lookbook
IIIF leather bag made by an independent female craftswoman
IIIF leather bag made by an independent female craftswoman

Idamari

Does all the work herself, in her studio in Berlin, and she is obviously a woman.

IIIF

Works with one craftswomen on Iceland for their leather bag-collection.

Kerber

Works with craftswomen (and men) in Hoi an in Vietnam. They get living wage and are encouraged in developing their skills, also taking part in the design process.

Retusj

Karen Pederstad is the designer behind Retusj, also made by hand by the designers herself in her studio in Oslo.

Just Fashion

Almost everybody involved in Just Fashion are women , and our founder is a woman. By supporting us, you also support our fight to find more designers who believe in gender and race-equality, regardless of their gender.

Just Fashion founder Marte DJupesland
Just Fashion founder Marte DJupesland

Learn more about gender equality

This video from World Economic Forum tells a short version of why the report about gender equality is important

Read and look at key statistics from the Gender Gap Report here, or download the total report.

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Behind our products

The designers at Just Fashion can tell you a lot of stories, still their products also speek for themselves.  Together we work towards full control and transparency in every aspect of the journey our products take. Here are some of them, take a look.

 

designer Anne Gorke
Designer Anne Gorke
Designer Cathrine Rosseland
The designer Cathrine Rosseland

 

 

 

 

Designer Marielle on her bicycle in Han Noi
Designer Marielle on her bicycle in Han Noi

 

Designers Linn and Nadja
Designer Linn and Nadja

 

Designer Elsien Gringhuis
Designer Elsien Gringhuis

 

Doris, the founder of Dutch Basics
Doris, the founder of Dutch Basics

 

Designer behind Apollonius Clothing Emma Linjedahl with her dog Kodac
Designer behind Apollonius Clothing Emma Linjedahl with her dog Kodac
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Where do dead clothes go?

Kerber - Silk top and skirt fw15

It all starts in the store

If you think of it, during a day, we have a huge amount of choices when we are shopping. And everything is about this:

  • How we buy what we need
  • How we use and maintain what we have bought
  • How we get rid of what we have, when we can no longer use it

In 2013, there where produced as much as 85,4 million tons of textile fibers worldwide, and the number increases dramatically each year. So every move we do as consumers helps. From which fabric you choose to begin with when you buy something new, to how you wash it, and how you get rid of it in the end. A great way to start is to think about it at the store.

 

If you choose a non-biodegradable textile like polyester, spandex, nylon, and rayon, and it does not have a good recycling system, it will end up on landfills and can take from 20 to 200 years to fully biodegrade. We know that sometimes we love those products we find in the wrong materials, and sometimes it is better to choose a pant in polyester than in cotton because it may last much longer with wear and tear, but off course the best thing would be both at once.

 

landfills are growing.
landfills are growing.

 

Composting biodegradble textiles

We are making a series of blog-posts about where you can put things that die, telling you how to reuse/recycle /up-cycle them, and how to get rid of them in the end. Today we will talk about organic matter and how long it takes for them to biodegrade. It is the easiest textile to biodegrade, but it still needs to be put in the right environment though!

Choose ecological, and you can be sure that the whole process is without chemicals, also what ends up in your garden or on your plants. Coloured materials are OK to compost, but sometimes they can contain small amounts of chemicals if they are not coloured in an organic way.

 

Cotton

Cotton is one of the easiest textiles to biodegrade, especially if it is 100 % cotton. In a compost bin, it can biodegrade as fast as in a week, but also as long as 5 months.

Wool

Wool normally biodegrade in the course of a year, but can also take up to 5 years to biodegrade, depending on the tratment and type of wool.

black rat black unisex kim pants - 100 % wool jersey pants with a comfortable fit
black rat black unisex kim pants – 100 % wool jersey pants with a comfortable fit

Bamboo

Less than a year, sometimes a little more.

black rat bamboo female t-shirt, shown on model
black rat bamboo female t-shirt, shown on model

 

Linen

Also easy to brake down in to soil. It can take as short as two weeks to 6 months.

Apollonius - from AW14 collection lookbook - linen shirt
Apollonius – from AW14 collection lookbook – linen shirt

 

Hemp

Is a plantmaterial, usually not processed the way some of the materials mentioned above are. In most cases it uses really short amount of time to biodegrade, around a week to a month.

nosleepuntiljune aspectabund shirt in grey-blue
nosleepuntiljune aspectabund shirt in grey-blue, hemp and organic cotton

 

Silk

Up to a year, but sometimes longer.

Kerber - image header fw15
Kerber – fw15, 100 % silktop and silk skirt

 Composting process Рhow to do it!

 

Making a compost bin

If you have room for it, you could make your own compost bin, and your clothes can in time become natural fertilizer for you garden. A simpe search on Pinterest got us all these different ways to build your own compost bin. Big or small garden, you will find a DIY guide here.

 

compost bin where your biodegradable matter becomes food for your garden
compost bin where your biodegradable matter becomes food for your garden

Making an indoor compost bin

Many of us don’t have a garden, but the good news¬†are that it is possible to make it work indoors as well!

We added an infographic from Ecowatch, but also check out this great guide from Forbes on how to make your own indoor compost bin in a small appartment.

 

how to make a small compost bin in your apprtment, source www.ecowatch.com
how to make a small compost bin in your apprtment, source www.ecowatch.com

 

Preparing the textiles for composting

  • Shred your clothes first. It is important to cut your clothes into smaller pieces, especially heavier fabrics like wool, to allow them to compost better.
  • Remove non-biodegradable materials like plastic or metal buttons and zippers before composting.
  • Make sure you add them to the bin alongside fresher, wetter items, don‚Äôt overwhelm your compost heap with old clothes ‚Äď no more than 25% at a time.

You are ready for composting!

Follow our Composting-board on Pinterest to get our finds as we investigate further.

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Hello world!

Brand new site!

 

It was time for an upgrade, and finally it is here! Just Fashion have a brand new package to shine in.

We are so greatfull to our collaborators, Studio Netting for their great work! We recommend them to the world!

Our core is the same, as are our goals, giving you high quality products from designers with great core values. We will continue to tell you about our relationship with them, how we work together, and how we try to build our network of great suppliers and production sites.

 

We need change

 

“Second to oil, fashion and textiles is the most polluting industry in the world. Every stage in a garment‚Äôs life threatens our planet and its resources. It can take more than 20,000 litres of water to produce 1kg of cotton, equivalent to a single t-shirt and pair of jeans. Up to 8,000 different chemicals are used to turn raw materials into clothes, including a range of dyeing and finishing processes. And what becomes of the clothing that doesn‚Äôt sell, falls apart or goes out of style? More often than not, it is discarded in giant landfills. How can the fashion industry become more sustainable?”

BoF, Business of Voices

Just Fashion continues

Like Business of Fashion, and their great site for debate and discussions around new solutions, Business of Fashion Voices, we will try to keep up and make steps in a better direction every day. The world is changing fast, and each time we do our choices we make a difference. We got so much more power than we think.

 

Just Fashion presents a careful selection of sustainable design - her shown with dotted stockings by Swedish Stockings
Just Fashion presents a careful selection of sustainable design

 

We hope you will continue to enjoy our concept and vision. Ask us questions. Give us feedback. And take part in moving things.

Lots of Love from Marte and the Just Fashion Team

 

Just Fashion founder Marte Djupesland
Just Fashion founder Marte Djupesland